One of the best things about direct marketing – such as digital marketing email, or direct mail – is that it’s possible to gauge whether your marketing is working or not. A basic number used to calculate the effectiveness of direct marketing is response rate, which measures the percentage of people who found your message or offer attractive enough to act on it.
Econsultancy and Adobe have released their 2017 Digital Trends report, which is based on a global survey of over 14,000 marketers and one topic in the detailed report was “priorities and budget planning for 2017”.
When asked how their spending on various digital marketing channels and disciplines would change this year the largest spikes were in social media marketing (+56%) and content marketing (+55%).
An irony of email marketing is that even the people crafting and sending the emails think they get too many marketing emails. But how many is too many and what can we do to make sure the emails we send as part of our marketing rise above the rest?
A MarketingSherpa survey asked adult internet users in the US why they unsubscribe from email lists and 1 in 4 said they did so because they receive too many emails—the most common reason among respondents in the survey.
Winning The Numbers Game
According to the article, “40% of US internet users said receiving marketing emails once a week was preferable. This was more than twice the number of respondents who felt receiving emails monthly was about right—the second most popular choice”. Continue Reading
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market share, which we’ve discussed in a previous video.
Your Market Growth has a direct implication on your competitive position. The growth of your product or service signals market acceptance and a potential competitive advantage. This is especially true if your growth outpaces that of your competition.
In fact, an aspect of Market Growth that you should be focused on is whether your growth is faster, slower, or on pace with the market as a whole – since the answer could have an impact on your marketing plan, channels, or even your audience.
The process to determine your Market Growth is a straightforward one, but – like Market Share – it’s a key part of the foundation for many other metrics that we’ll touch upon in this Ad Math video series.
With a massive infrastructure of data points and the capability to gather from complex sources, today’s insights promise to delve deeper and yield greater results. Constant development of new algorithms and tools, as well as greater understanding of the significance of insights are driving the marketing industry forward. Software as a Service (SaaS) will be one of the hottest developing industries this year as more businesses begin to utilize data viz solutions.
In this week’s video, we will look at Cost Per Lead (CPL), or how much it costs to generate a lead, in order to optimize your Customer Acquisition Cost.
Cost per Lead is an important metric to gauge how productive your marketing efforts are and to prioritize each channel according to their efficacy. For example, if your CPL is low but your CAC is high, it means that you have a lead quality issue and can give you the data you need to switch tactics.
According to the National Association of Realtors, 2016 was the strongest year for the housing market since the beginning of the financial crisis. A healthy housing market is a positive thing for all businesses, but it’s especially beneficial for the two big home improvement stores in the U.S., The Home Depot and Lowe’s.
During times of strong housing growth, contractors and building professionals typically drive a majority of the sales, and this was the case in 2016. The same Realtor report forecasted the beginning of a housing market slowdown for 2017.
So the question is: what are these home improvement retailers doing in order to ensure continued growth as the market slows?
In this week’s Ad Math video, we’re taking a look at Customer Aquisition Cost.
One of the primary ways we, at IQ, help our clients become more efficient with their marketing spend is to have an understanding of how much they are currently spending when it comes to attracting a new customer. This is referred to as your customer acquisition cost (CAC).
It only takes a quick glance at social media to see that the age of visual marketing is in full swing. In 2017, video content is expected to comprise a whopping 74 percent of all traffic on the internet, and platforms like Facebook and Snapchat are increasingly reliant on graphics to convey messages from brands and individuals alike.
Content isn’t dead; it’s just changing. Here are 5 ways you can use the evolution of visual marketing to power your brand story: Continue Reading