- Kevin Smith
Digital Marketing is constantly evolving and it can sometimes feel overwhelming to stay up-to-date with the latest news and trends. To help, we’ve pulled together a list of 20 of the best digital marketing blogs that you should be reading in order know what’s what in the world of digital marketing and advertising.
- Kevin Smith
A website RFP, or Request for Proposal, is a document that outlines the requirements for the website redesign project, existing challenges, and business objectives. The RFP serves as a wish list for the project and invites agencies to submit a plan detailing how they would address your specific project challenges.
As a digital advertising agency, we receive Requests for Proposal on a weekly basis, for a variety of projects. Some RFPs are simple, but website RFPs tend to be more complex, and it’s understandable why. Your company’s website serves as the hub of your marketing: educating prospects, inspiring purchases, and providing a consistent source of content that helps them throughout the time they are a customer.
It’s not just the site’s importance in your marketing that makes website RFPs so complex, but how many stakeholders, opinions, and requests are often involved. For this reason, it is essential to provide a clear picture of your needs in order for the agency to accurately deliver a proposal. Without this information, the odds of disappointment in the end result of the project increase exponentially.
We recently published a series of guides for six of the top social media platforms – Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. As we approach 2017, social media marketing will have an even larger impact on your brand – not just for social conversation, but also for your bottom line. Download to learn about each platform’s unique features, targeting, key performance indicators, and “Best In Class” examples.
- Megan Hawkins
YouTube Is A Search Engine
Most people watch videos on YouTube for one of two reasons: either to be entertained or be educated. YouTube is arguably the only social media platform in which a user is purposefully seeking out instant gratification through content consumption.
Unlike Facebook, there aren’t dozens of distractions in the form of engagement announcements or political rants from your weird uncle. If you’re passively scrolling through your Instagram feed, you aren’t necessarily looking for a specific piece of content. While people can certainly spend hours watching YouTube videos, there is typically something specific that led them there in the first place, whether they clicked on a link sent by a friend or searched for a particular video.
Marketing on Youtube
Content is not a rare commodity on YouTube, especially with new content creators and vloggers rising to the scene every day. This makes YouTube a tricky platform for many brands and advertisers to not only fully understand, but to effectively incorporate into their overall content marketing strategy. Making it even more difficult is the fact that brands are focusing on the wrong metric by which to measure success on the platform.
Twitter Is Flatlining
April 2016 marked Twitter’s 10 anniversary yet media publications, bloggers, and Twitter’s own users have been saying the platform is dead or dying for the last 7 years. So what is Twitter’s future? First let’s look at other social media platforms’ pasts.
Without looking it up, name a completely defunct social media platform. MySpace? Nope. In fact MySpace was sold this past February to Time Inc and expected to add $100 million to Time’s bottom line1. What about the social media grandfather, Friendster? It didn’t even go dark (read: “pause our services”) until last summer and Wikipedia does not have the platform listed as totally defunct…yet.
A few of the social platforms that are no longer operating include; Windows Live Spaces, Yahoo 360, Apple Ping or any of the others listed here. But the point here; not many major social media platforms have ceased operation. But yet why are so many people fixated on Twitter’s demise? Why do people keep saying this?
Well that doesn’t look good. Continue Reading
- Mary Ergul
It’s national live creative day so who better to spotlight than IQ’s creative director and associate creative director? Art direction and copywriting are essential departments we are excited to celebrate today.
For the official record, what are your names and your titles at IQ?
Carol Montoto, Creative Director
Christian Durrett, Associate Creative Director
Why did you get into Art Direction?
Carol: I’ve always been creative, ever since I could make a mark with a crayon. I was an art kid, so it made a lot of sense. I loved art, and I loved computers, so I decided to study Graphic Design. Somehow I accidentally ended up in Advertising. My first job after graduating from UF was designing banner ads at Planning Group International (now SapientNitro). It wasn’t until a few years in that I connected the dots and realized I had become an Advertising Art Director. Continue Reading
- Megan Hawkins
Is Facebook Advertising Worth The Investment?
There are certain social media channels on which advertising makes a lot more sense than others. Recently, Facebook has come under fire as to whether or not brands should invest considerable marketing budgets buying ad space on the platform. With organic reach steadily declining and a new algorithm that seems to make it harder than ever for branded content to be consistently seen by users, it almost feels like Facebook is forcing brands to cough up the money to stay relevant (and visible).
It can’t be denied that on Facebook, brands have to pay to play. However, this isn’t necessarily a bad thing – brands can still have extremely effective advertising campaigns that yield big results. In short, Facebook advertising is definitely worth the investment, as long as you have a strategic approach in place. Sadly, but not surprisingly, many brands do not. Continue Reading
The Rise of Content Marketing
For years now, marketers have praised content marketing as the solution to grow their customer base. The outbound, “interruptive” approach doesn’t work anymore they say — somewhere in the early Internet era (based on Google searches), inbound marketing was coined as a new methodology. Content marketing as its own practice would come soon after. Today, planning for content marketing (which includes social content) is a standard practice for most marketing teams.
Since content has always been a part of marketing and advertising since its earliest days, what exactly is the newly coined “content marketing”?
There are 54,700,000 Google search results for “content marketing”.
According to the aptly named Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Well, it’s a pretty broad definition. You might even be able to replace a few words and have a good definition for your media or advertising strategy (a great way to open your next PowerPoint presentation, also great at parties). Continue Reading
- Kevin Smith
Twitter’s main strength has always been its ability to aggregate real-time reactions to cultural events. That strength tends to pose trouble for many brands that struggle to figure out how to use Twitter appropriately in their marketing. Additional confusion is added since, for many, the platform tends to be more about customer service than providing value to someone during their shopping journey.
Combine the skepticism of marketers with the fact that Twitter users are rushing to other platforms such as Snapchat and Instagram, and it is not a surprise that Twitter was in a hurry to launch something new. Continue Reading