- Rebecka Wilson
IQ is made up of a bunch of rockstars that make incredible work for our clients everyday. We want to give you a glimpse of what it’s like to work in IQ, so every other Friday we’re going to interview an IQ-er and let you get to know them better.
For the official record what is your name and what is your title here at IQ?
I’m Marica Slaughter, and I am the Program Manager at IQ.
Tell me about the moment you knew this was the direction you wanted to pursue professionally?
Throughout high school I would take advantage of every opportunity to draw, and I loved it. So I went to Georgia State and got my Bachelor’s in Fine Arts & Studio Arts with the hopes of one day being an animator. That was the dream. So I went to get my Master’s in Animation. After three straight nights of drawing characters all night I realized I really enjoyed the process of collaborating with voice over actors, after affects animator, the sound and editing guys much more than the drawing part.
What is your role in building the client/agency relationship?
As Program Manager I manage a portfolio of projects for an account including planning, organizing, financial and resource management. My job is to be able to identify and manage cross-project dependencies on the account. The account management team manages the relationship with the client, but collectively we work to ensure client goals are achievable and improve brand performance.
What is something you know now about your job that you wish you knew when you were starting out?
That’s a tough one. In your career path you try to make sure you are fully prepared for what’s to come, but I think lessons are learned as you’re ready to learn them, at least that’s been my experience. Though I would have liked to learn how to distance my personal investment in a project so professional critiques felt less personal earlier on.
What does “Creative Intelligence” mean to you?
For me “Creative Intelligence” is the ability of collaborative minds to leverage each others creativity to influence and create innovative ideas.
What is your social media platform of choice?
Facebook. I just got on it a year ago, so we’re still in the honeymoon phase. I try to balance out time away from it, but it just keeps sucking me right back in.
Now it’s time for the quick-fire questions. So, waffles or pancakes?
Beach or pool?
Unicorns or narwhals?
Video games or board games?
Tea or coffee?
So now you know a little bit more about Marica Slaughter!
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