- Emily Leahy
- 03.03.10
A Magical Take on Empathy and Customer Experience
Jamy Ian Swiss at Gel 2009 from Gel Conference on Vimeo.
For magic tricks to work, the magician has to be obsessed with how the audience will experience them. That desire to know the mind of the audience can be exploited by con men (or con persons) or used to create a magical experience. It’s easy to see how those of us who create stories and experiences can find inspiration within this seemingly unconnected field. This talk from Jamy Ian Swiss is partly a story about magicians, partly an audience-driven design philosophy, and thoroughly entertaining.
joel krieger Says:
Brilliant way to look at customer empathy. Great find, Emily.
Mason Poe Says:
This is one of the best videos I have watched in a while! It basically hit on so much that I have been thinking about and talking with people – story driven design & deep customer empathy. And yet it also brought up something I hadn’t focused on – this idea of magic and the importance of honest deception.