- Emily Leahy
For magic tricks to work, the magician has to be obsessed with how the audience will experience them. That desire to know the mind of the audience can be exploited by con men (or con persons) or used to create a magical experience. It’s easy to see how those of us who create stories and experiences can find inspiration within this seemingly unconnected field. This talk from Jamy Ian Swiss is partly a story about magicians, partly an audience-driven design philosophy, and thoroughly entertaining.