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  • 09.19.16

2017 Social Media Marketing Best Practices

We recently published a series of guides for six of the top social media platforms – Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. As we approach 2017, social media marketing will have an even larger impact on your brand – not just for social conversation, but also for your bottom line. Download to learn about each platform’s unique features, targeting, key performance indicators, and “Best In Class” examples.

  • 09.15.16

Twitter Is Dead! Long Live Twitter!

Twitter Is Flatlining

April 2016 marked Twitter’s 10 anniversary yet media publications, bloggers, and Twitter’s own users have been saying the platform is dead or dying for the last 7 years. So what is Twitter’s future? First let’s look at other social media platforms’ pasts.

Twitter is dying

Without looking it up, name a completely defunct social media platform. MySpace? Nope. In fact MySpace was sold this past February to Time Inc and expected to add $100 million to Time’s bottom line1. What about the social media grandfather, Friendster? It didn’t even go dark (read: “pause our services”) until last summer and Wikipedia does not have the platform listed as totally defunct…yet.

A few of the social platforms that are no longer operating include; Windows Live Spaces, Yahoo 360, Apple Ping or any of the others listed here. But the point here; not many major social media platforms have ceased operation.  But yet why are so many people fixated on Twitter’s demise?  Why do people keep saying this?


Twitter is dying

Well that doesn’t look good. Continue Reading

  • 09.08.16

Bad Content Marketing is Ruining Content Marketing

The Rise of Content Marketing

For years now, marketers have praised content marketing as the solution to grow their customer base. The outbound, “interruptive” approach doesn’t work anymore they say — somewhere in the early Internet era (based on Google searches), inbound marketing was coined as a new methodology. Content marketing as its own practice would come soon after.  Today, planning for content marketing (which includes social content) is a standard practice for most marketing teams.

Since content has always been a part of marketing and advertising since its earliest days, what exactly is the newly coined “content marketing”?

There are 54,700,000 Google search results for “content marketing”.

content marketing

According to the aptly named Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Well, it’s a pretty broad definition. You might even be able to replace a few words and have a good definition for your media or advertising strategy (a great way to open your next PowerPoint presentation, also great at parties). Continue Reading

  • 09.02.16

Rockstar of The Month: Shaun Hines, Art Director

Shaun Hines

At IQ, we recognize our incredible employees by rewarding someone the coveted IQ Rockstar of The Month. The office votes on someone who has been going above and beyond with their job, and that Rockstar gets flown to Vancouver and an engraved watch (JUST kidding, they do, however, get a ballin’ parking spot and construction paper red carpet to their desk).

Our new Rockstar is Shaun Hines, Art Director and carnivore.

Continue Reading

  • 07.29.16

Microsoft “Invite” Makes Keeping a Schedule Easy


Maybe you’ve heard of their competitors, the scheduling apps that don’t require users to keep a detailed weekly inventory of meetings the way Google Calendar and Microsoft Outlook do. The products trying to make scheduling easier include Doodle, NeedToMeet, WhenIsGood, and more. Users have long been jumping ship from Outlook to these competitors because they’re frustrated with Outlook’s clunky scheduling platform, but Microsoft is now trying to bring those users back into the fold. The app, Invite, syncs to Outlook calendars and provides a cleaner UX for users to schedule meetings – even across organizations. Maybe they’ll add this functionality to the Outlook app eventually.

Check out the app here

  • 07.26.16

Facebook is Using AI to Identify Offensive Content


With 400,000 new posts and 180 million comments every minute Facebook needs to protect users from offensive photos. They’ve been testing a new AI and for the first time the software has reported more offensive imagery than users. A big step forward for sure but the surprising part is that Facebook is sharing these new accomplishments with Twitter, Google, Netflix, and Uber.

Read the article here

  • 07.21.16

2016 Product Design Industry Report


InVision, a prototyping platform, fielded a survey of designers to uncover those professional datapoints that people don’t like to talk about but love to know: Salary, title, which kind of companies designers work for, and more. The report, called the “2016 Product Design Industry Report,” offers a snapshot of today’s design world, and you’ll want to read it if you’re working in design or if you want to. The survey also covered questions like how much designers are coding on the job, what tools they’re using, and whether they prototype in their role.

Check out the report here

  • 07.19.16

Facebook Testing New Notification Feature

Image via SocialTimes

Image via SocialTimes

Facebook tests a lot of new features most of which never see the light of day. But this new idea is interesting. Instead of tagging your friends in a post to make them aware, Facebook is trying out a more subtle approach with “Notify.” (Our name for the feature.) Notify will alert a small group of your friends about the particular post without having to tag them in the post or in the comments. This will make the copy more visually appealing and reduces the volume of spam in the comments.

Read the full article here

  • 07.14.16

Twitter Adds “Stickers” Capability


Image via Engadget

In an effort to increase engagement and make the platform innately more social, Twitter is taking a cue from Snapchat and launching Stickers. Users can now dress up their photos with different stickers, including special themes for summer, graduation and more. Stickers will also be searchable using the hashtag #stickers so people can see how other users are customizing their photos and videos. While users can only add the stickers from their mobile devices, stickers can be viewed and searched on the desktop application as well. Learn more about the latest product launch from Twitter here.

Click here for the full article

  • 07.13.16

Litigating for “Likes”

Image via Ubergizmo

Image via Ubergizmo

Generally speaking, people don’t like to be told what to do. So trying to force your customers to “Like” you on Facebook is never a good idea. This apartment complex tried to put this into their lease along with permission to post photos of their residents. To say it didn’t go well is an understatement.

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