The Rise of Content Marketing
For years now, marketers have praised content marketing as the solution to grow their customer base. The outbound, “interruptive” approach doesn’t work anymore they say — somewhere in the early Internet era (based on Google searches), inbound marketing was coined as a new methodology. Content marketing as its own practice would come soon after. Today, planning for content marketing (which includes social content) is a standard practice for most marketing teams.
Since content has always been a part of marketing and advertising since its earliest days, what exactly is the newly coined “content marketing”?
There are 54,700,000 Google search results for “content marketing”.
According to the aptly named Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Well, it’s a pretty broad definition. You might even be able to replace a few words and have a good definition for your media or advertising strategy (a great way to open your next PowerPoint presentation, also great at parties). Continue Reading