Author Archive for IQ
Econsultancy and Adobe have released their 2017 Digital Trends report, which is based on a global survey of over 14,000 marketers and one topic in the detailed report was “priorities and budget planning for 2017”.
When asked how their spending on various digital marketing channels and disciplines would change this year the largest spikes were in social media marketing (+56%) and content marketing (+55%).
It only takes a quick glance at social media to see that the age of visual marketing is in full swing. In 2017, video content is expected to comprise a whopping 74 percent of all traffic on the internet, and platforms like Facebook and Snapchat are increasingly reliant on graphics to convey messages from brands and individuals alike.
Content isn’t dead; it’s just changing. Here are 5 ways you can use the evolution of visual marketing to power your brand story: Continue Reading
It wouldn’t be at all surprising if you were suffering social network fatigue. New channels seem to come out at a rate of one or two a week, and it’s almost impossible to tell which ones are essential and which are not going to benefit your brand. So, if you’re a B2C brand and have let Snapchat pass you by so far, that’s completely understandable. However, there is a lot of evidence that this young but thriving network can be a massive boon to those in business-to-consumer businesses. Here are a few reasons to add Snapchat to your list in 2017:
Whether you partner with IQ for strategy or creative, you count on us to help solve your marketing problems. Now imagine this: what if some of your favorite IQ team members could help fix a few things in your personal life too?
It’s a miraculous time of year, so believe!
Simply download the free IQ Holiday Miracle app. If you should find yourself trapped in a situation that you need to get out of quickly, we’ll be there to give you a call and bail you out! Because nothing’s more important (or makes a better alibi) than a critical work emergency, right?
Happy Holidays from IQ!
When Vine first launched in January of 2013, the short-form video app quickly grew in popularity thanks to a loyal community of creators. As is usually the case with popular new apps, we had many conversations with clients about how best to use Vine as a marketing channel – especially after Instagram, owned by Facebook, added short-form video to their app as well.
Many of those conversations with clients resulted in a recommendation to secure the account name, but not actively use it since the audience or format didn’t really fit the brand strategy. Now, it looks like we weren’t alone in our thinking.
We recently published a series of guides for six of the top social media platforms – Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. As we approach 2017, social media marketing will have an even larger impact on your brand – not just for social conversation, but also for your bottom line. Download to learn about each platform’s unique features, targeting, key performance indicators, and “Best In Class” examples.
Twitter Is Flatlining
April 2016 marked Twitter’s 10 anniversary yet media publications, bloggers, and Twitter’s own users have been saying the platform is dead or dying for the last 7 years. So what is Twitter’s future? First let’s look at other social media platforms’ pasts.
Without looking it up, name a completely defunct social media platform. MySpace? Nope. In fact MySpace was sold this past February to Time Inc and expected to add $100 million to Time’s bottom line1. What about the social media grandfather, Friendster? It didn’t even go dark (read: “pause our services”) until last summer and Wikipedia does not have the platform listed as totally defunct…yet.
A few of the social platforms that are no longer operating include; Windows Live Spaces, Yahoo 360, Apple Ping or any of the others listed here. But the point here; not many major social media platforms have ceased operation. But yet why are so many people fixated on Twitter’s demise? Why do people keep saying this?
Well that doesn’t look good. Continue Reading
The Rise of Content Marketing
For years now, marketers have praised content marketing as the solution to grow their customer base. The outbound, “interruptive” approach doesn’t work anymore they say — somewhere in the early Internet era (based on Google searches), inbound marketing was coined as a new methodology. Content marketing as its own practice would come soon after. Today, planning for content marketing (which includes social content) is a standard practice for most marketing teams.
Since content has always been a part of marketing and advertising since its earliest days, what exactly is the newly coined “content marketing”?
There are 54,700,000 Google search results for “content marketing”.
According to the aptly named Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Well, it’s a pretty broad definition. You might even be able to replace a few words and have a good definition for your media or advertising strategy (a great way to open your next PowerPoint presentation, also great at parties). Continue Reading
At IQ, we recognize our incredible employees by rewarding someone the coveted IQ Rockstar of The Month. The office votes on someone who has been going above and beyond with their job, and that Rockstar gets flown to Vancouver and an engraved watch (JUST kidding, they do, however, get a ballin’ parking spot and construction paper red carpet to their desk).
Our new Rockstar is Shaun Hines, Art Director and carnivore.