Author Archive for IQ

  • 07.29.16

Microsoft “Invite” Makes Keeping a Schedule Easy


Maybe you’ve heard of their competitors, the scheduling apps that don’t require users to keep a detailed weekly inventory of meetings the way Google Calendar and Microsoft Outlook do. The products trying to make scheduling easier include Doodle, NeedToMeet, WhenIsGood, and more. Users have long been jumping ship from Outlook to these competitors because they’re frustrated with Outlook’s clunky scheduling platform, but Microsoft is now trying to bring those users back into the fold. The app, Invite, syncs to Outlook calendars and provides a cleaner UX for users to schedule meetings – even across organizations. Maybe they’ll add this functionality to the Outlook app eventually.

Check out the app here

  • 07.26.16

Facebook is Using AI to Identify Offensive Content


With 400,000 new posts and 180 million comments every minute Facebook needs to protect users from offensive photos. They’ve been testing a new AI and for the first time the software has reported more offensive imagery than users. A big step forward for sure but the surprising part is that Facebook is sharing these new accomplishments with Twitter, Google, Netflix, and Uber.

Read the article here

  • 07.21.16

2016 Product Design Industry Report


InVision, a prototyping platform, fielded a survey of designers to uncover those professional datapoints that people don’t like to talk about but love to know: Salary, title, which kind of companies designers work for, and more. The report, called the “2016 Product Design Industry Report,” offers a snapshot of today’s design world, and you’ll want to read it if you’re working in design or if you want to. The survey also covered questions like how much designers are coding on the job, what tools they’re using, and whether they prototype in their role.

Check out the report here

  • 07.19.16

Facebook Testing New Notification Feature

Image via SocialTimes

Image via SocialTimes

Facebook tests a lot of new features most of which never see the light of day. But this new idea is interesting. Instead of tagging your friends in a post to make them aware, Facebook is trying out a more subtle approach with “Notify.” (Our name for the feature.) Notify will alert a small group of your friends about the particular post without having to tag them in the post or in the comments. This will make the copy more visually appealing and reduces the volume of spam in the comments.

Read the full article here

  • 07.14.16

Twitter Adds “Stickers” Capability


Image via Engadget

In an effort to increase engagement and make the platform innately more social, Twitter is taking a cue from Snapchat and launching Stickers. Users can now dress up their photos with different stickers, including special themes for summer, graduation and more. Stickers will also be searchable using the hashtag #stickers so people can see how other users are customizing their photos and videos. While users can only add the stickers from their mobile devices, stickers can be viewed and searched on the desktop application as well. Learn more about the latest product launch from Twitter here.

Click here for the full article

  • 07.13.16

Litigating for “Likes”

Image via Ubergizmo

Image via Ubergizmo

Generally speaking, people don’t like to be told what to do. So trying to force your customers to “Like” you on Facebook is never a good idea. This apartment complex tried to put this into their lease along with permission to post photos of their residents. To say it didn’t go well is an understatement.

Read more

  • 07.11.16

What’s the Best Time to Run?

Image via Lifehacker

Image via Lifehacker

The Weather Channel’s app just levelled up in the microinteraction game. They know people want to check the weather, but by following the customer decision journey to their users’ next steps, they realized one common purpose for users was figuring out when to go for a run without melting. It’s a great evolution of their products’ usefulness, and it makes you wonder what other microinteractions might evolve out of following the customer decision journey. The app could detect when you usually leave for work through your location data, then let you know whether you need an umbrella as you’re headed out the door. It could scrape city data for your area to let you know it’ll be beautiful outside this Sunday, so you could attend the farmer’s market downtown. Read up on what we think is the first of many great microinteractions to come.

Read about all the new features here

  • 07.08.16

Less News, More Familiar Faces in Your Newsfeed


Facebook’s updated newsfeed will now feature more content from your friends and family. A welcome change for users as that means we’ll see less ads when we log on. But as marketers this surely means more competition and possibly higher prices to make sure our social content is actually delivered.

Read the press release here

  • 07.07.16

Facebook Will (Finally) Track In-Store Purchases


The often-wondered question among retailers as to whether or not Facebook, and social media advertising in general, can really lead to offline conversions is now one step closer to being answered. In June, Facebook released a new measurement tool that will allow stores to track how many patrons visited that store after seeing a Facebook ad. The social media platform plans to release more tools and features over the coming months, including a store locator option for geo-targeted ads and detailed demographics of the people who make in-store purchases. Read the article below to learn more about the updates coming to Facebook retailer advertising.

Click here to read the full article

  • 07.06.16

New Project Aims for Internet Permanence


What happens when a link breaks? A user clicks a URL and expects the content they were promised, but they land on a (sometimes cool or cute, but still not useful) 404 page. The 404 page has sky-high dropoff rates, and the user is a little annoyed. Other broken link scenarios include a defunct domain (“are you the owner of”) or different content living under the old URL. This project aims to archive the internet and make links more permanently accessible over time.

Check it out here

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