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  • 02.20.17

2017 Digital Marketing Budget Trends

Econsultancy and Adobe have released their 2017 Digital Trends report, which is based on a global survey of over 14,000 marketers and one topic in the detailed report was “priorities and budget planning for 2017”.

When asked how their spending on various digital marketing channels and disciplines would change this year the largest spikes were in social media marketing (+56%) and content marketing (+55%).

2017 Digital Marketing Budget Plans Continue Reading

  • 01.23.17

5 Ways to Help Consumers Visualize Your Brand

It only takes a quick glance at social media to see that the age of visual marketing is in full swing. In 2017, video content is expected to comprise a whopping 74 percent of all traffic on the internet, and platforms like Facebook and Snapchat are increasingly reliant on graphics to convey messages from brands and individuals alike.

5 Ways to Help Consumers Visualize Your Brand

Content isn’t dead; it’s just changing. Here are 5 ways you can use the evolution of visual marketing to power your brand story: Continue Reading

  • 12.30.16

Why Snapchat Is the Place for B2C to be in 2017

It wouldn’t be at all surprising if you were suffering social network fatigue. New channels seem to come out at a rate of one or two a week, and it’s almost impossible to tell which ones are essential and which are not going to benefit your brand. So, if you’re a B2C brand and have let Snapchat pass you by so far, that’s completely understandable. However, there is a lot of evidence that this young but thriving network can be a massive boon to those in business-to-consumer businesses. Here are a few reasons to add Snapchat to your list in 2017:

snapchat iq Continue Reading

  • 12.28.16

How Brands Should React to Celebrity Deaths

2016 has been a pretty rough year, and tragic events have seemed to arrive at a greater frequency as the year comes to an end.

It’s been a particularly bad year in terms of celebrity deaths as we’ve lost Alan Rickman, David Bowie, Gene Wilder, Florence Henderson, John Glenn, Alan Thicke, Prince, Garry Shandling, Mohamed Ali, Arnold Palmer, George Michael and more. The most recent loss was Carrie Fisher.

Along with these sad losses, you’ve probably noticed a slew of brands wondering how they should chime in and add their two-cents. To help with this decision, we’ve developed a guide: Continue Reading

  • 12.22.16

Introducing the IQ Holiday Miracle App

Whether you partner with IQ for strategy or creative, you count on us to help solve your marketing problems. Now imagine this: what if some of your favorite IQ team members could help fix a few things in your personal life too?

It’s a miraculous time of year, so believe!

Simply download the free IQ Holiday Miracle app. If you should find yourself trapped in a situation that you need to get out of quickly, we’ll be there to give you a call and bail you out! Because nothing’s more important (or makes a better alibi) than a critical work emergency, right?

Happy Holidays from IQ!

IQ Holiday Miracle App

  • 10.27.16

R.I.P. Vine

When Vine first launched in January of 2013, the short-form video app quickly grew in popularity thanks to a loyal community of creators. As is usually the case with popular new apps, we had many conversations with clients about how best to use Vine as a marketing channel – especially after Instagram, owned by Facebook, added short-form video to their app as well.

Many of those conversations with clients resulted in a recommendation to secure the account name, but not actively use it since the audience or format didn’t really fit the brand strategy. Now, it looks like we weren’t alone in our thinking.

Continue Reading

  • 09.19.16

2017 Social Media Marketing Best Practices

We recently published a series of guides for six of the top social media platforms – Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. As we approach 2017, social media marketing will have an even larger impact on your brand – not just for social conversation, but also for your bottom line. Download to learn about each platform’s unique features, targeting, key performance indicators, and “Best In Class” examples.

  • 09.16.16

YouTube: Should Subscribers Matter to Brands?

YouTube Is A Search Engine

youtube is search engine

Most people watch videos on YouTube for one of two reasons: either to be entertained or be educated. YouTube is arguably the only social media platform in which a user is purposefully seeking out instant gratification through content consumption.

Unlike Facebook, there aren’t dozens of distractions in the form of engagement announcements or political rants from your weird uncle. If you’re passively scrolling through your Instagram feed, you aren’t necessarily looking for a specific piece of content. While people can certainly spend hours watching YouTube videos, there is typically something specific that led them there in the first place, whether they clicked on a link sent by a friend or searched for a particular video.

Marketing on Youtube

Content is not a rare commodity on YouTube, especially with new content creators and vloggers rising to the scene every day. This makes YouTube a tricky platform for many brands and advertisers to not only fully understand, but to effectively incorporate into their overall content marketing strategy. Making it even more difficult is the fact that brands are focusing on the wrong metric by which to measure success on the platform.

Continue Reading

  • 09.15.16

Twitter Is Dead! Long Live Twitter!

Twitter Is Flatlining

April 2016 marked Twitter’s 10 anniversary yet media publications, bloggers, and Twitter’s own users have been saying the platform is dead or dying for the last 7 years. So what is Twitter’s future? First let’s look at other social media platforms’ pasts.

Twitter is dying

Without looking it up, name a completely defunct social media platform. MySpace? Nope. In fact MySpace was sold this past February to Time Inc and expected to add $100 million to Time’s bottom line1. What about the social media grandfather, Friendster? It didn’t even go dark (read: “pause our services”) until last summer and Wikipedia does not have the platform listed as totally defunct…yet.

A few of the social platforms that are no longer operating include; Windows Live Spaces, Yahoo 360, Apple Ping or any of the others listed here. But the point here; not many major social media platforms have ceased operation.  But yet why are so many people fixated on Twitter’s demise?  Why do people keep saying this?


Twitter is dying

Well that doesn’t look good. Continue Reading

  • 09.14.16

National Live Creative Day with Our Creative Directors

It’s national live creative day so who better to spotlight than IQ’s creative director and associate creative director? Art direction and copywriting are essential departments we are excited to celebrate today.

iq creative directors

For the official record, what are your names and your titles at IQ?

Carol Montoto, Creative Director

Christian Durrett, Associate Creative Director

Why did you get into Art Direction?

Carol: I’ve always been creative, ever since I could make a mark with a crayon. I was an art kid, so it made a lot of sense. I loved art, and I loved computers, so I decided to study Graphic Design. Somehow I accidentally ended up in Advertising. My first job after graduating from UF was designing banner ads at Planning Group International (now SapientNitro). It wasn’t until a few years in that I connected the dots and realized I had become an Advertising Art Director. Continue Reading