- Kevin Smith
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in 2017. However, one trend that ties those two areas is still proving to be tricky for most marketing departments: live-streaming video.
First, there was YouTube Live, then Facebook Live, and now Instagram Live is upping the game by allowing you to add other accounts to your broadcasts.
Instagram will be rolling out the new feature globally over the upcoming months and it has the potential to expand how brands and influencers partner online.