- Kevin Smith
There is no question that technology has changed what consumers expect from brands. It has also had a dramatic impact on our attention spans – shortening them to just 8-seconds.
This trend has resulted in a shift of marketing’s role from communicators to relationship builders. Nowhere is this more the case than in the financial services sector, where the responsibility of creating personal connections with customers is no longer solely the job of the bank teller or financial advisor. Marketing must now develop emotional connections leveraging a variety of channels: website, social media, email, and even within the mobile app.