What's New

The Society of Digital Agencies (SoDA) made up of many of the world’s most accomplished digital agencies, announced today that Tony Quin, CEO of IQ, will become the new chairman of the board for the society. Tony’s appointment follows the departure of Rich Lent, CEO of AgencyNet, who has retired as the chair of the organization after three years.

Rich Lent is leaving the board after guiding the society through its beginning. “SoDA has really grown-up. Our membership is now truly global, we have quadrupled in size. SoDA’s in a great spot. Can’t wait to see what happens next” said the outgoing chairman. He is replaced by Tony Quin, who was one of the original founders of the organization. “SoDA agencies have pioneered the digital marketplace and probably have more digital expertise between them than any other organization in the world. This is going to be great year for our members and SoDA,” said Tony.

The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy.

For more information about SoDA, please visit www.sodaspeaks.com

Great piece for Flash in the Can.

The Last Advertising Agency On Earth from FITC on Vimeo.

A recent study reports that traditional ad agencies digital skills aren’t up to par, according to an Adweek article this week.

Adweek’s article states:

Based on both reports, agency rhetoric about digital skills appears to be ahead of reality, said Mark Sneider, president of RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts.

“Simply doing social and digital, such as creating Facebook accounts and developing banner ads, isn’t going to be enough as marketers get hungrier for better direction — and results — in the digital/social world,” Sneider said. “The agency that can help clients understand how to use social/digital and how to integrate these [media] effectively into more traditional initiatives will, in the end, win the day.”

The ongoing debate of “who does it better?” between traditional and digital agencies continues, however, as TQ mentioned in his post Remember Color TV soon, if an agency can’t do digital and do it well, they will end up in the land that advertising forgot.

A group of anti-protesters successfully diffused a situation at Twitter’s offices in SF last week. (Hat tip @AgencySpy)

This is a beautiful example of how to get a message across without saying a word.

From the Sussex Safer Roads Partnership’s Embrace Life PSA.

Be sure to come visit us at Savannah College of Art and Design’s 2010 career fair on April 9, 2010. We’re cool, we promise we won’t bite. – rkadgirl

We’d like to give a warm welcome to our new Office Manager extraordinaire, Lindsey Cole.

Lindsey joins us from Philips Design, where she spent the last 2 years as office manager and executive assistant.

Fun facts about Lindsey? She’s an avid rock-climber, has a pit-bull named Titan, is currently studying Mandarin Chinese and plans to hike the Appalachian Trail in the next 12 months.

Welcome to IQ Lindsey!

IQ is looking for some fresh blood!

Atlanta is hiring designers – all levels, project managers, tech manager and contract QA. NY is in need of a strategic account director.

Interested in joining this crew and taking part in all the wild and crazy stuff we do? Email your resume to work@iqinteractive.com.