So we hear about change a lot these days. We all participate in a larger and unseemingly lightning fast way with social media. Companies are listening more via social media channels and making decisions based upon trends. These changes may not only affect the products we get, how companies position themselves, how they react to problems and ideas, but also how they interact or serve us.
Check out what Simon Mainwaring said at the Cannes Festival: http://simonmainwaring.com/media/cannes-advertising-festival-seminar-social-media-as-an-instrument-of-change/
He has some good points about the relationship between advertising and social media. But I think a couple of points need to be driven home more:
#8 Yes, The future of profit is purpose (or social responsibility). But…Social media may actually widen the information gap between those who have access and the those who don’t. What happens to the less fortunate non-netizens (old 90s term) who don’t have the tools to leverage learnings from social media?
#9 Social media allows for distributed expertise, but the expertise gathered from social media can be hairy and diluted. We don’t necessarily need to look up info on consumer reports or visit a doctor. We can just search on Twitter or WebMD. We, however, need to make sure we are making a truly educated decision because let’s face it… There is a lot of mud out there. The good thing is that there are more and more tools that help us distill the information into valid insights.
Want to talk more? Maybe I’ll see you at the Atlanta Mashable meetup: