- Todd Copilevitz
Ah yes, the hazy, lazy days of summer, when marketing slips into a heat-induced coma. The pace seems a little slower, the controversies a bit duller and social media just plain boring.
Even the Olympics, that quadrennial bastion of sports and marketing, aims to muzzle its social media armed athletes to assure their tweets, status updates and photos are only happy, happy.
But fear not, several companies failed to get the memo and are stepping up their game in flagrant disregard of the trend. While other brands are stretched out on a hammock in hopes of a cool breeze, a few hardy souls have tightened the laces on their running shoes.
These are the brands that have followed guidance from experts like the Altimeter Group. In case you haven’t read their guidance, and you should, Altimeter suggests that companies go through something of a process as they move into social media and content creation. They compare this actualization process to a runner. Continue Reading