- joel krieger
One of the best print ads I’ve seen so far this year. This full page ad for the Avatar DVD release ran on the back of ESPN magazine. I had to flip through the whole thing to be sure it was really an ad and not a special feature. Aside from the inevitable “double-take” the mirrored image induces, it makes wonderful use of context and relates to the audience on so many levels. And there’s this weird subliminal thing going on — the guy on a sports cover is always aspirational for sports fans. You only wish you had the talents of the star athlete and could experience the things that he does. And the Avatar cover plays on this basic human motivator — because in their world at least — you really could have those abilities and experiences.