Archive for News

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AMPed Up

accelerated mobile pages

Image via USC Annenberg Media

Life is short and a user’s attention span is even shorter which is why accelerated mobile pages (AMP) could be important to make mobile reading less vexing. Google launched the project stating last year on their official blog, “We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously.”

The Accelerated Mobile Page Project’s initial premise was for readers on smartphones to access content better and faster with a current client roster listing mainly publishers such as Forbes and NFL. Bigwig eBay took the plunge to have AMP structure thousands of webpages, meaning this open source initiative could start listing a lot more clients in the future. The faster loading time answered those immediate search engine questions whether figuring out where to brunch or emergency plumbers in your area.

However, AMP is not the cure all to mobile optimization. If brands are ready to invest, they best be ready to anticipate customer problems and respond quicker than ever before. The future of mobile lies in getting the right message to the right customer ready to greet the consumer and anticipate their problems. This article details the future of AMP and several areas businesses will want to examine thoroughly before committing.

Read the full article here.

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  • 07.21.16

2016 Product Design Industry Report

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InVision, a prototyping platform, fielded a survey of designers to uncover those professional datapoints that people don’t like to talk about but love to know: Salary, title, which kind of companies designers work for, and more. The report, called the “2016 Product Design Industry Report,” offers a snapshot of today’s design world, and you’ll want to read it if you’re working in design or if you want to. The survey also covered questions like how much designers are coding on the job, what tools they’re using, and whether they prototype in their role.

Check out the report here

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  • 07.19.16

Facebook Testing New Notification Feature

Image via SocialTimes

Image via SocialTimes

Facebook tests a lot of new features most of which never see the light of day. But this new idea is interesting. Instead of tagging your friends in a post to make them aware, Facebook is trying out a more subtle approach with “Notify.” (Our name for the feature.) Notify will alert a small group of your friends about the particular post without having to tag them in the post or in the comments. This will make the copy more visually appealing and reduces the volume of spam in the comments.

Read the full article here

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  • 07.13.16

Litigating for “Likes”

Image via Ubergizmo

Image via Ubergizmo

Generally speaking, people don’t like to be told what to do. So trying to force your customers to “Like” you on Facebook is never a good idea. This apartment complex tried to put this into their lease along with permission to post photos of their residents. To say it didn’t go well is an understatement.

Read more

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  • 07.11.16

What’s the Best Time to Run?

Image via Lifehacker

Image via Lifehacker

The Weather Channel’s app just levelled up in the microinteraction game. They know people want to check the weather, but by following the customer decision journey to their users’ next steps, they realized one common purpose for users was figuring out when to go for a run without melting. It’s a great evolution of their products’ usefulness, and it makes you wonder what other microinteractions might evolve out of following the customer decision journey. The app could detect when you usually leave for work through your location data, then let you know whether you need an umbrella as you’re headed out the door. It could scrape city data for your area to let you know it’ll be beautiful outside this Sunday, so you could attend the farmer’s market downtown. Read up on what we think is the first of many great microinteractions to come.

Read about all the new features here

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  • 07.08.16

Less News, More Familiar Faces in Your Newsfeed

Zuck

Facebook’s updated newsfeed will now feature more content from your friends and family. A welcome change for users as that means we’ll see less ads when we log on. But as marketers this surely means more competition and possibly higher prices to make sure our social content is actually delivered.

Read the press release here

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  • 07.07.16

Facebook Will (Finally) Track In-Store Purchases

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The often-wondered question among retailers as to whether or not Facebook, and social media advertising in general, can really lead to offline conversions is now one step closer to being answered. In June, Facebook released a new measurement tool that will allow stores to track how many patrons visited that store after seeing a Facebook ad. The social media platform plans to release more tools and features over the coming months, including a store locator option for geo-targeted ads and detailed demographics of the people who make in-store purchases. Read the article below to learn more about the updates coming to Facebook retailer advertising.

Click here to read the full article

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  • 06.27.16

Google Chrome is Officially the Top Internet Browser

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According to Web tracker Net Market Share, Google Chrome surpassed Internet Explorer as the most popular browser in April for the first time ever. The usage percentage differentiation was small but still worth noting as IE comes as the default browser on almost all Windows products. This means that more people are choosing to manually install Chrome as their browser of choice. Only time will tell if Chrome has enough of a loyal following to continually beat out IE, which is losing traction due to Windows’ new project Edge, and other browser bigwigs like Mozilla’s Firefox.

Read the full article here

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  • 06.24.16

The Growth of Atlanta’s Startup Scene

Startup Atlanta logo

Atlanta’s startup revolution is on the heels of other cities like San Francisco and New York, and it’s projected to grow substantially by the end of 2016. So why do some cities make for a better startup launch pad than others? This presentation discusses the 5 key ingredients that make up a perfect ecosystem in which a startup will not only survive, but thrive. While factors such as funding and talent are obvious, it may be surprising just how much culture and area demographics play a role. Check out the presentation below.

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  • 06.14.16

Google Continues Anti-Flash Quest

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Marketers and advertisers alike have seen the writing on the wall for some time now, but it’s finally official: Google has announced that it will disable the use of Flash on Chrome by the end of this year. Why all the hate for Flash? It’s less secure and more glitchy than HTML5, which will become the standard default on Chrome. Major platforms like YouTube, Amazon, and Facebook still utilize Flash in some capacity, and will have to make the transition within the next calendar year.

Check out the article from Consumerist here

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