- Sarah Giarratana
IQ team members earned bronze at the Adobe Creative Jam in Atlanta.
Two IQ team members, ACD Carol Montoto and Designer Aleena Khan, represented IQ at the Adobe Creative Jam last Thursday in Atlanta. The ‘Jam invited designers, illustrators and students from around Atlanta to go head-to-head in a competition to make something amazing using Adobe products. It also gathered a crowd of enthusiastic spectators who enjoyed snacks, drinks and speakers while the teamed worked.
Four speakers took the stage, including Aleena who shared some of her work done for the Museum of Design Atlanta. Guests were also invited to watch the teams as they worked in an open space. With floor-length glass windows, spectators could walk by and watch the teams work. Carol described the process as something between a zoo and a museum, in the funniest and best way.
To learn a little more about the experience, we sat down with Carol and Aleena with a few questions.
What was your favorite part of the ‘Jam?
ALEENA: Probably the peanut M&M’s. Also, meeting Adobe evangelists Paul Trani and Terry White, both of who create awesome and in-depth tutorials on Adobe products. (Everything I know I about InDesign I learned from Terry.)
You ended up designing a hilarious banana-themed wallpaper. Why?
CAROL: We were asked to use a Dr. Seuss quote about standing out as inspiration. From the quote about fitting in we saw people walking in the same direction, something redundant, like clones, like a pattern. So we thought, what has a pattern? Immediately, wallpaper came to mind. It wasn’t interesting to us to do a design without a function, so we decided to give it a function and made wallpaper. That spiraled and we took it one step further and just stuck it in ad for IKEA.
You were one of two teams who ended up with an advertisement. What’s the logic behind that?
ALEENA: We’re in advertising! And it only makes sense to do what we do best. We loved the idea of creating something useful, and a product for designers seemed like a great way to do that. Also we did whatever we had to do to incorporate bananas because why the hell not?
What team’s work did you admire most?
CAROL: The Moxie team that won did an amazing job with their illustrations. I was really impressed.
ALEENA: 22squared really put something amazing together, and it was clear they were both very talented at creating conceptual photo manipulations. The team was made up of Louie Zuniga and Mark Damiano.
How would you like to see Adobe’s Creative Jams grow?
ALEENA: To be honest, host it in the morning! When we’re all fresh.
CAROL: I would love to see them actually include writers. Even though they’re not using Photoshop, their work isn’t really possible without the Adobe products. They always work with a designer and art director. Aleena and I brainstormed a lot and it would have been wonderful to have a copywriter in brainstorm, because that’s not exclusive to just designers. It would have been fun to see how clever the stuff could have been. Pushing it beyond just the visual approach. Or for a different visual approach, they could invite photographers and retouchers. Really, it’s just great to see people from different fields get involved in the creative process.
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