Creative Archive - Digital Advertising Agency – Marketing Strategy | IQ Agency Creative

Archive for Creative

Live-streaming And What It Means for Your Marketing

In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in 2017. However, one trend that ties those two areas is still proving to be tricky for most marketing departments: live-streaming video.

First, there was YouTube Live, then Facebook Live, and now Instagram Live is upping the game by allowing you to add other accounts to your broadcasts.

Instagram will be rolling out the new feature globally over the upcoming months and it has the potential to expand how brands and influencers partner online.

Instagram | Live-Streaming Video | IQ Agency Continue Reading

Adding Live Streaming Video to Your Marketing

As video rapidly overtakes other forms of media, live streaming, in particular, has opened up a new and exciting route of communication with consumers. And while technology provides the opportunity for brands to engage via immersive experiences like never before, it’s not done without the marketing team’s courage to experiment and (literally) live in the moment.

What streaming video does – whether it’s through YouTube, Facebook, or Instagram – is allow brands to connect in a more intimate way with their audience and encourage participation in brand storytelling. As this is ‘unscripted,’ there are obvious risks – however, if live streaming fits your brand and your audience, it will result in much deeper relationships with your consumers.

Tough Mudder Harnesses Power of Live Stream

Few brands have applied the power of live streaming like the extreme fitness company, Tough Mudder.

Tough Mudder Live Streaming

Continue Reading

How To Write A Website RFP (Request for Proposal)

A website RFP, or Request for Proposal, is a document that outlines the requirements for the website redesign project, existing challenges, and business objectives. The RFP serves as a wish list for the project and invites agencies to submit a plan detailing how they would address your specific project challenges.

As a digital advertising agency, we receive Requests for Proposal on a weekly basis, for a variety of projects. Some RFPs are simple, but website RFPs tend to be more complex, and it’s understandable why. Your company’s website serves as the hub of your marketing: educating prospects, inspiring purchases, and providing a consistent source of content that helps them throughout the time they are a customer.

It’s not just the site’s importance in your marketing that makes website RFPs so complex, but how many stakeholders, opinions, and requests are often involved. For this reason, it is essential to provide a clear picture of your needs in order for the agency to accurately deliver a proposal. Without this information, the odds of disappointment in the end result of the project increase exponentially.

Website RFP Committee Meeting

What many website RFP committee meetings tend to feel like.

Continue Reading

  • 07.29.16

Microsoft “Invite” Makes Keeping a Schedule Easy

MicrosoftInvite-image

Maybe you’ve heard of their competitors, the scheduling apps that don’t require users to keep a detailed weekly inventory of meetings the way Google Calendar and Microsoft Outlook do. The products trying to make scheduling easier include Doodle, NeedToMeet, WhenIsGood, and more. Users have long been jumping ship from Outlook to these competitors because they’re frustrated with Outlook’s clunky scheduling platform, but Microsoft is now trying to bring those users back into the fold. The app, Invite, syncs to Outlook calendars and provides a cleaner UX for users to schedule meetings – even across organizations. Maybe they’ll add this functionality to the Outlook app eventually.

Check out the app here

  • 07.21.16

2016 Product Design Industry Report

productdesignreport

InVision, a prototyping platform, fielded a survey of designers to uncover those professional datapoints that people don’t like to talk about but love to know: Salary, title, which kind of companies designers work for, and more. The report, called the “2016 Product Design Industry Report,” offers a snapshot of today’s design world, and you’ll want to read it if you’re working in design or if you want to. The survey also covered questions like how much designers are coding on the job, what tools they’re using, and whether they prototype in their role.

Check out the report here

  • 06.23.16

Using Brainstorm Distractions to Your Advantage

brainstorm-1076587_960_720

If you’re the type of person that prefers to get work done amidst the atmosphere of a busy coffee shop rather than in sequestered silence, there may be a scientific reason why. New research out of Northwestern University has found that even when told to ignore a certain cue, study participants still had a difficult time focusing on only one stimulus. There was a direct correlation to the degree in which “creative” participants identified themselves and the amount of distraction reported during the task, illustrating that creative types such as artists or dancers may be more inclined than others to juggle several different thoughts simultaneously. This doesn’t always prove to negatively affect work productivity, and may actually help spark a brand new creative idea, especially during the early concepting stages of a project. The article goes into further detail about how to make the most of having a “leaky attention,” as well as how to harness it during crunch time.

Check out the full article from 99u

  • 06.17.16

A First Look at Instagram’s New Analytics

Instagram_logo

Brands will soon be given more insight into the audience demographics of the users that engage with their Instagram content. New and improved business profiles will be launching in the coming months. The new business dashboard will provide valuable information about followers’ online habits, including location, gender, and age, as well as individual post analytics such as impressions and clicks. The project is still in the testing phase and exact timing is TBD, but this is sure to give brands a better understanding of their Instagram audience. As a result, we will likely see more advanced targeting options become available for Instagram advertising.

Check it out at Later.com

  • 06.16.16

How to Take Design Feedback

Pencils_hb

Receiving feedback, though often necessary during the creative process, isn’t always easy. Ask any designer or copywriter about a time they received some tough love on work they were really proud of and they’ll likely cringe just thinking about it. At its core, feedback shouldn’t be viewed as negative, especially when its purpose is to make your project or design better. As this article states, it matters more how you receive and interpret feedback than how it’s delivered. Included are several tips for making feedback a positive experience during your next creative presentation.

Read the full article from Invision here

  • 06.15.16

The Age of the Icon

 

social-media-1084962_960_720

Icons are ever-present, but that’s not new to digital design. The world turned to iconography when globalization saw international travelers confused by the local language. We’re still studying the impact of icons on the user experience, and a review of what we know helps shape what questions we should be asking.

Check out the article from Fast Company here

  • 06.13.16

A Look at Instagram’s New Design

 

3059740-slide-s-2b-an-exclusive-look-at-instagrams-new-app-icon-copy

Whenever a change is made to a beloved social networking app, it’s met with both love and vitriol. The original Instagram app icon was recognizable and had barely changed over the years, but that doesn’t mean it shouldn’t change. Fast Company’s article shows the evolution and explains why Instagram needed to modernize all of its applications in a single style.

Check out the article from Fast Company

Tags