- John Woodbridge
Shannon Delaney steps into leadership role at IQ.
Aug. 20, 2012 – IQ is pleased to announce the addition of Shannon Delaney as the new Director of Strategy and User Experience. Delaney steps in as the agency evolves its focus into new and emerging channels for clients such as Yamaha, Central Garden & Pet, BlackRock, Wells Fargo and more.
“Throughout my career I’ve always had the good fortune to be on the forefront of industry shifts. That’s why I came to IQ, to build on their stellar creative and strategy work and help evolve it to the next level of innovative, integrated channel strategies,” Delaney said. “IQ is perfectly positioned with their deep digital experience as well as their experience with content creation. In the age of social marketing this is a fantastic advantage. IQ is an agency reinventing how brands do business and that’s where I want to be.”
Delaney brings fifteen years of experience in digital strategy to the agency. She comes to IQ with an agency background where she led digital strategy and brand planning for many Fortune 500 clients including The Home Depot, The Coca-Cola Company, the CDC, South Beach Diet, AARP, and Walgreens among others.
Delaney has also worked with leading brands such as CNN, Cartoon Network, Fox Sports Networks, Lexis Nexis, XM Radio, ADP, GameTap, and more. Additionally, she spent five years with a leading email marketing company managing campaign strategies.
“Shannon brings energy, enthusiasm, encyclopedic knowledge and brilliant insight to the foundational strategies that underlie all our work. We couldn’t be more excited to have her at IQ,” said Tony Accurso, President and COO of IQ