IQ Blog http://blog.iqagency.com Fri, 14 Jun 2013 16:36:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 IQ & SoDA at Cannes http://blog.iqagency.com/iq-soda-at-cannes/ http://blog.iqagency.com/iq-soda-at-cannes/#comments Fri, 14 Jun 2013 16:36:36 +0000 IQ http://blog.iqagency.com/?p=6536 If you’re in Cannes next week for the Cannes Lions festival, you can’t miss this event from the Society of Digital Agencies (SoDA). IQ CEO and SoDA Chairman of the Board Tony Quin will be in attendance along with many other digital marketing experts from around the globe. “Welcome to the Connected Age” When:  Tuesday, [...]

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]]> http://blog.iqagency.com/iq-soda-at-cannes/feed/ 0 How to Make Great Brand Videos http://blog.iqagency.com/how-to-make-great-brand-videos/ http://blog.iqagency.com/how-to-make-great-brand-videos/#comments Wed, 05 Jun 2013 20:31:57 +0000 IQ http://blog.iqagency.com/?p=6529 Consistently making great content is a tall order for many brands.  Get some insight and tips from the presentation below: How to Make Great Brand Videos from IQ Agency You may also like: Responsive Design POV 2013 Content Overload You’ve Got a Video Problem

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]]> http://blog.iqagency.com/how-to-make-great-brand-videos/feed/ 0 The 4 SEO Trends Every Marketer Needs to Know http://blog.iqagency.com/4-seo-trends-every-marketer-needs-to-know/ http://blog.iqagency.com/4-seo-trends-every-marketer-needs-to-know/#comments Tue, 28 May 2013 21:04:15 +0000 Noah Echols http://blog.iqagency.com/?p=6506 It seems like as soon as I wrap my head around Google’s latest algorithm update, there’s another release that changes the game. While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers should recognize a few high level SEO trends that drive successful content [...]

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]]> http://blog.iqagency.com/4-seo-trends-every-marketer-needs-to-know/feed/ 0 7 Steps for Better Branded Journalism http://blog.iqagency.com/7-steps-for-better-branded-journalism/ http://blog.iqagency.com/7-steps-for-better-branded-journalism/#comments Thu, 09 May 2013 13:44:13 +0000 Sarah Giarratana http://blog.iqagency.com/?p=6478 I don’t pretend to be a savvy shopper, but when I dive wallet-first into the clearance section at The Gap, I tend to stock up on accessories in my favorite color — black. Why? It’s a universal truth that black goes with everything. So does branded journalism. In the words of veteran digital content guru Ann [...]

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]]> http://blog.iqagency.com/7-steps-for-better-branded-journalism/feed/ 0 Responsive Web Design POV 2013 http://blog.iqagency.com/responsive-web-design-pov/ http://blog.iqagency.com/responsive-web-design-pov/#comments Mon, 06 May 2013 13:37:44 +0000 IQ http://blog.iqagency.com/?p=6445 How can you design a site that works well at any screen size, keeps SEO and analytics under one URL, and requires less future maintenance? Introducing…responsive web design. In very basic terms, a responsive design is one where the website adapts to the user’s screen size automatically by resizing images, videos, navigation, text, and more [...]

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]]> http://blog.iqagency.com/responsive-web-design-pov/feed/ 0 Content Overload http://blog.iqagency.com/content-overload/ http://blog.iqagency.com/content-overload/#comments Thu, 02 May 2013 17:55:45 +0000 Tony Quin http://blog.iqagency.com/?p=6421 91% of B2B companies are diving into content marketing according to eMarketer. It seems that the fat part of the curve is upon us as the corporate world realizes that savvy consumers of all stripes just don’t buy the old advertising game. The new bargain is, if you give me valuable content of some sort, [...]

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]]> http://blog.iqagency.com/content-overload/feed/ 0 IQ Wins 3 Gold Horizon Interactive Awards http://blog.iqagency.com/iq-wins-gold-horizon-interactive-awards/ http://blog.iqagency.com/iq-wins-gold-horizon-interactive-awards/#comments Tue, 30 Apr 2013 14:47:47 +0000 IQ http://blog.iqagency.com/?p=6401 3 entries, 3 gold awards. The Horizon Interactive Awards is a prestigious international competition recognizing outstanding achievement among interactive media producers from all over the world. CIT We created a simple narrative in which tiny gifts come to life, in order to help CIT employees connect with their contacts. Production was as follows: First, the [...]

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]]> http://blog.iqagency.com/iq-wins-gold-horizon-interactive-awards/feed/ 1 Powerful Social Insights on Tax Day http://blog.iqagency.com/social-listening/ http://blog.iqagency.com/social-listening/#comments Mon, 15 Apr 2013 14:15:54 +0000 IQ http://blog.iqagency.com/?p=6376 IQ’s “Tax Refunds” social study is an example of what social listening can reveal. Social listening examines social media including: blogs, forums, Facebook, Twitter and Youtube, to find out what people are saying and where they are saying it. It’s one of the ways we glimpse actual consumer behavior (vs. reported behavior), and combines with [...]

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]]> http://blog.iqagency.com/social-listening/feed/ 0 #TalkIQ – Social Marketing http://blog.iqagency.com/talkiq-social-marketing/ http://blog.iqagency.com/talkiq-social-marketing/#comments Mon, 15 Apr 2013 13:13:41 +0000 IQ http://blog.iqagency.com/?p=6349 We get asked a lot of questions by clients, friends, students, colleagues, you name it, so we want to bring our knowledge to the masses. This Wednesday (4/17) from 1:00 – 2:00PM EST, Hagan Ramsey, digital strategist at IQ, will answer any questions you have related to social listening, campaign development, social strategy and more! [...]

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]]> http://blog.iqagency.com/talkiq-social-marketing/feed/ 0 You’ve Got a Video Problem http://blog.iqagency.com/youve-got-a-video-problem/ http://blog.iqagency.com/youve-got-a-video-problem/#comments Fri, 12 Apr 2013 19:45:32 +0000 Tony Quin http://blog.iqagency.com/?p=6356 In the pre-digital days there really wasn’t a need for brands to produce more than the ads that went on traditional media. Now they need to produce an almost constant stream of fresh content to keep up with digital channels and social media. For most companies it’s a pretty tall order because making content is [...]

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