IQ Blog

7 Steps for Better Branded Journalism

Sarah Giarratana — Thu, 09 May 2013 13:44:13 +0000

I don’t pretend to be a savvy shopper, but when I dive wallet-first into the clearance section at The Gap, I tend to stock up on accessories in my favorite color — black. Why? It’s a universal truth that black goes with everything. So does branded journalism. In the words of veteran digital content guru Ann [...]

Read the full IQ Article: 7 Steps for Better Branded Journalism on IQ Blog.

Responsive Web Design POV 2013

IQ — Mon, 06 May 2013 13:37:44 +0000

How can you design a site that works well at any screen size, keeps SEO and analytics under one URL, and requires less future maintenance? Introducing…responsive web design. In very basic terms, a responsive design is one where the website adapts to the user’s screen size automatically by resizing images, videos, navigation, text, and more [...]

Read the full IQ Article: Responsive Web Design POV 2013 on IQ Blog.

Content Overload

Tony Quin — Thu, 02 May 2013 17:55:45 +0000

91% of B2B companies are diving into content marketing according to eMarketer. It seems that the fat part of the curve is upon us as the corporate world realizes that savvy consumers of all stripes just don’t buy the old advertising game. The new bargain is, if you give me valuable content of some sort, [...]

Read the full IQ Article: Content Overload on IQ Blog.

IQ Wins 3 Gold Horizon Interactive Awards

IQ — Tue, 30 Apr 2013 14:47:47 +0000

3 entries, 3 gold awards. The Horizon Interactive Awards is a prestigious international competition recognizing outstanding achievement among interactive media producers from all over the world. CIT We created a simple narrative in which tiny gifts come to life, in order to help CIT employees connect with their contacts. Production was as follows: First, the [...]

Read the full IQ Article: IQ Wins 3 Gold Horizon Interactive Awards on IQ Blog.

Powerful Social Insights on Tax Day

IQ — Mon, 15 Apr 2013 14:15:54 +0000

IQ’s “Tax Refunds” social study is an example of what social listening can reveal. Social listening examines social media including: blogs, forums, Facebook, Twitter and Youtube, to find out what people are saying and where they are saying it. It’s one of the ways we glimpse actual consumer behavior (vs. reported behavior), and combines with [...]

Read the full IQ Article: Powerful Social Insights on Tax Day on IQ Blog.

#TalkIQ – Social Marketing

IQ — Mon, 15 Apr 2013 13:13:41 +0000

We get asked a lot of questions by clients, friends, students, colleagues, you name it, so we want to bring our knowledge to the masses. This Wednesday (4/17) from 1:00 – 2:00PM EST, Hagan Ramsey, digital strategist at IQ, will answer any questions you have related to social listening, campaign development, social strategy and more! [...]

Read the full IQ Article: #TalkIQ – Social Marketing on IQ Blog.

You’ve Got a Video Problem

Tony Quin — Fri, 12 Apr 2013 19:45:32 +0000

In the pre-digital days there really wasn’t a need for brands to produce more than the ads that went on traditional media. Now they need to produce an almost constant stream of fresh content to keep up with digital channels and social media. For most companies it’s a pretty tall order because making content is [...]

Read the full IQ Article: You’ve Got a Video Problem on IQ Blog.

The Rise and Ruckus of Branded Journalism

Sarah Giarratana — Wed, 03 Apr 2013 14:00:45 +0000

As a growing copywriter with a print journalism background, I love the idea of “branded journalism.” Editorial content written for brands, targeted at consumers, supported by analytics, published in digital spaces, that raises a big middle finger to the rule that advertising and journalism can never mix? Sounds good to me. For brands, the need [...]

Read the full IQ Article: The Rise and Ruckus of Branded Journalism on IQ Blog.

#TalkIQ – Web Development

IQ — Tue, 19 Mar 2013 14:00:34 +0000

We get asked a lot of questions by clients, friends, students, colleagues, you name it, so we want to bring our knowledge to the masses. This Thursday (3/21) from 1:00 – 2:00PM EST, Laurie Vitas, a lead developer at IQ, will answer any questions you have related to web development, responsive design, HTML, CSS, and [...]

Read the full IQ Article: #TalkIQ – Web Development on IQ Blog.

Mechanical Bull Bests IQ CEO

IQ — Mon, 18 Mar 2013 15:58:13 +0000

As captured on video, IQ’s CEO & founder Tony Quin braved the mechanical bull at the annual SXSW SoDA (Society of Digital Agencies) party. Tony, who chairs the board of SoDA, said nothing but his dignity was bruised and he is ready for a rematch as soon as he finds the same bartender who prepared [...]

Read the full IQ Article: Mechanical Bull Bests IQ CEO on IQ Blog.