IQ is made up of a bunch of rockstars that make incredible work for our clients everyday. We want to give you a glimpse of what it’s like to work in IQ, so every other Friday we’re going to interview an IQ-er and let you get to know them better.
For the official record, what is your name and your title at IQ?
My name is Carol Montoto and I’m an Associate Creative Director at IQ.
Tell me about your favorite project you’ve ever worked on?
The Rock and Roll Hall of Fame microsite I worked on when I was at Sapient-Nitro. It was a massive project that we had to get finished in a month. We were working nights and weekends and it wasn’t just the creative team, we worked closely with our developers, our motion graphic guys, everyone was just so passionate about the project and the end result was amazing and totally reflected that passion.
What’s your superpower?
I would say my energy. I’m sure you’ve seen me running around the office like a crazy person getting all the things done. Maybe the coffee helps.
Outside of IQ’s clients, what brand is doing really well in advertising lately?
For me, they have to suck me in and make me think it’s not an ad until they show the brand and I’m like “oh, they got me!” I really liked when Skeletor took over Honda’s twitter a couple weeks ago.
What is “Creative Intelligence” mean to you?
I think it’s more the collective of brains in a room coming together. Not just people in any one department, but the cohesive vision of the agency.
What is your favorite holiday tradition?
Anything snow related, even if it’s fake snow. I try to go skiing and snowboarding at least once during this time of year. I love snow?
Hat or scarf?
Sun or moon?
Strawberry of blueberry?
West coast or East coast?
Handwritten or typed?
Now you know a little more about Carol Montoto!
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