IQ is made up of a bunch of rockstars that make incredible work for our clients everyday. We want to give you a glimpse of what it’s like to work in IQ, so every other Friday we’re going to interview an IQ-er and let you get to know them better.
Alright, let’s get this started. For the super-official record what is your name, and what is your title here at IQ?
My name is Tricia Gillentine, and I am an Art Director here at IQ.
Tell me about the moment you knew this was the direction you wanted to pursue professionally?
I knew what I wanted to be before I knew the name for it. I knew that I wanted to do creative work. But it wasn’t until I was about to graduate from college that I realized what an Art Director actually was… I found a magazine called CMYK and discovered one of the portfolio schools here in Atlanta. So I moved to Atlanta to go to Creative Circus and now, several steps later in my career adventure, here I am.
What brings you the most joy in your day-to-day work here at IQ?
My Co-workers. Is that cheesy? I love just feeding off the energy here. Although, I have to say though I enjoy, but am also completely weirded out by the wildlife here. There have been two snake encounters, a vulture that just hangs out on our porch all day, and at least one lizard rescue.
What do you enjoy most about working with a new client?
I love the new design challenges it brings. It often sparks new ideas and teaches me about industries that otherwise wouldn’t know anything about.
What is your favorite current design trend?
I’m really loving the movement back to hand-type.
What does “Creative Intelligence” mean to you?
I think it means making work that people will stop and look at because it’s beautiful, but then they’ll have that “A-ha!” moment while looking at it, like “oh, that was really smart” or “oh yeah, that totally makes sense.” Brains and beauty.
Now it’s time for the quick-fire questions. I’m going to ask you a series of either-or questions and you give me your first response. First one: Apple or Android?
Unicorn or Narwhal?
Oh gosh, that’s a really tough one! Hmm. Narwhal, for sure. They’re like the unicorns of the sea!
Coca-Cola or Pepsi?
Neither. I don’t participate in carbonation, actually.
Pen or pencil?
Pen. Always. Especially the really inky ones, they’re the best.
Would you rather go see live theatre or a live concert?
So now you know a little bit more about Tricia Gillentine!
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