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  • 04.12.17

Ad Math: Calculating Your Value to Volume Ratio

In this video, we’ll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the competition. In a previous video, we discussed how to calculate market share and how that number indicates the percentage of business their company or product category has when compared to its competitors.

The value to volume ratio measures your estimated share of total market gross profits, either for the company overall or a specific product, compared to your share of the total dollar volume sold in your market or the product category. Continue Reading

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9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation. Millennials, which include more than 79 million people between the ages of 21 and 38, are now the largest generational segment in the United States. Their purchasing power, ability to influence their peers and reliance on technology makes them an important generation to consider when marketing your brand and products.

Dr. Evil | Millennials | IQ Agency Continue Reading

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  • 04.05.17

Ad Math: Calculating Promotion Profit

Many of our clients run promotions throughout the year to jumpstart sales during key periods. The hope is that, beyond short terms sales, these new customers become long-term customers.

However, the bad thing about promotions is that while sales may spike in the short-term, your profit margin will decrease. Additionally, depending on how frequently you run promotions, you may be training customers to wait until there’s a discount – which is a hard trap to climb back out of.

So because of all this, it’s important to understand the profit that results from your promotions. Continue Reading

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Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it’s not surprising that they had ads running across the entire interwebs (technical term). In fact, using programmatic media buys, ads for Chase were appearing on about 400,000 websites a month.

However, with the increased frequency in fake news sites and offensive content across YouTube and other popular channels, advertisers like Chase are rethinking their approach to large media buys.

NY Times | |Chase Programmatic Media |Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results. | IQ Agency

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  • 03.29.17

Ad Math: Calculating Marketing Cost Per Unit

When you don’t have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That’s why it’s helpful to know your marketing cost per unit.

After all, the way that we – and our marketing efforts – are ultimately judged is by how many units of a product or service we’ve sold in a given period.

And while we often look at how much we’re spending per customer or per channel, it’s important to also understand how much your spending in marketing per unit.

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When Cause Marketing Goes Wrong

It was a great idea.

Honey Nut Cheerios was introduced in 1979, and shortly after their mascot, Buzz the Bee, was launched. Fast forward to the present day where there have been countless articles about the declining bee population, and the need to do something to save our pollinating friends.

For most marketers, this was a lay-up. It would make perfect sense for Honey Nut Cheerios to incorporate a little cause marketing in their campaign. It would help with brand awareness, it would connect with people on an emotional level, and it would elevate their product beyond just a breakfast cereal to a simple way customers could take part in helping to save a part of the earth.

IQ Agency | Cause Marketing | Save The Bees | Cheerios Continue Reading

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  • 03.20.17

Adidas Drops TV Ads in Favor of Digital

Adidas is moving their marketing spend away from TV towards digital to focus on younger consumers.

turning off the tv

Adidas CEO, Kasper Rorsted, was recently interviewed by CNBC and stated that all of their engagement with customers takes place through digital, and it’s the channel where they believe they can create a more direct engagement with consumers.

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  • 03.15.17

Ad Math: The Value of Email Subscribers

Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. We’ll today; we’re going to address some of that by figuring out how valuable a subscriber is anyway.

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Snapchat Spectacles: What They Are and Ways to Use Them

I recently purchased a pair of Snapchat Spectacles, the video-recording sunglasses, to test out. They’re now available for purchase online, so here’s what I thought of them and a few examples of how brands have used them so far.

IQ Agency | Snapchat Spectacles | Marketing Continue Reading

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  • 03.08.17

Ad Math: What is Frequency?

In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.

Where Reach is the number or percentage of people who may be exposed to an ad in general, frequency describes the number of times a member of your target audience is exposed to that ad over the same period.

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