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  • 07.07.16

Facebook Will (Finally) Track In-Store Purchases

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The often-wondered question among retailers as to whether or not Facebook, and social media advertising in general, can really lead to offline conversions is now one step closer to being answered. In June, Facebook released a new measurement tool that will allow stores to track how many patrons visited that store after seeing a Facebook ad. The social media platform plans to release more tools and features over the coming months, including a store locator option for geo-targeted ads and detailed demographics of the people who make in-store purchases. Read the article below to learn more about the updates coming to Facebook retailer advertising.

Click here to read the full article

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  • 07.06.16

New Project Aims for Internet Permanence

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What happens when a link breaks? A user clicks a URL and expects the content they were promised, but they land on a (sometimes cool or cute, but still not useful) 404 page. The 404 page has sky-high dropoff rates, and the user is a little annoyed. Other broken link scenarios include a defunct domain (“are you the owner of domain.com?”) or different content living under the old URL. This project aims to archive the internet and make links more permanently accessible over time.

Check it out here

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  • 06.27.16

Google Chrome is Officially the Top Internet Browser

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According to Web tracker Net Market Share, Google Chrome surpassed Internet Explorer as the most popular browser in April for the first time ever. The usage percentage differentiation was small but still worth noting as IE comes as the default browser on almost all Windows products. This means that more people are choosing to manually install Chrome as their browser of choice. Only time will tell if Chrome has enough of a loyal following to continually beat out IE, which is losing traction due to Windows’ new project Edge, and other browser bigwigs like Mozilla’s Firefox.

Read the full article here

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  • 06.24.16

The Growth of Atlanta’s Startup Scene

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Atlanta’s startup revolution is on the heels of other cities like San Francisco and New York, and it’s projected to grow substantially by the end of 2016. So why do some cities make for a better startup launch pad than others? This presentation discusses the 5 key ingredients that make up a perfect ecosystem in which a startup will not only survive, but thrive. While factors such as funding and talent are obvious, it may be surprising just how much culture and area demographics play a role. Check out the presentation below.

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  • 06.23.16

Using Brainstorm Distractions to Your Advantage

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If you’re the type of person that prefers to get work done amidst the atmosphere of a busy coffee shop rather than in sequestered silence, there may be a scientific reason why. New research out of Northwestern University has found that even when told to ignore a certain cue, study participants still had a difficult time focusing on only one stimulus. There was a direct correlation to the degree in which “creative” participants identified themselves and the amount of distraction reported during the task, illustrating that creative types such as artists or dancers may be more inclined than others to juggle several different thoughts simultaneously. This doesn’t always prove to negatively affect work productivity, and may actually help spark a brand new creative idea, especially during the early concepting stages of a project. The article goes into further detail about how to make the most of having a “leaky attention,” as well as how to harness it during crunch time.

Check out the full article from 99u

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  • 06.22.16

The Transaction vs. The Relationship

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Think about your most recent purchase. Was your journey to making a decision linear? Did you complete every step before moving on to the next without returning to any previous steps? The answer is probably not. This tongue-in-cheek cartoonist editorializes the misconception of CDJs and sheds a critical light on the (outdated?) linear CDJ.

 Read the full article at Marketoonist.com here

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  • 06.21.16

Should You Talk to Customers About Pricing?

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Pricing: a social, psychological and economic roller coaster, according to this Medium article. You can’t buy the first product offered because it won’t be the best. You can’t buy the most expensive because they’re swindling you. What other pricing myths do customers innately believe? Why? This thought piece grapples with offering pricing options that turn a profit but also feel believable and trustworthy to customers.

Check out the full article at Medium

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  • 06.20.16

Are You Annoying Your Customers?

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By now it’s no secret to marketers that customers want and expect personalized communication. Still, there’s a difference between knowing the importance of personalization and being able to execute it effectively. 70% of the emails a consumer receives on any given day are from a brand trying to sell a product. However, the majority of people still cite email as their top preferred method of communication with a brand. So how can you make sure your content stands out? Learn how to make customers feel special, speak their language, and most importantly, give them something in return.

Read the article here

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  • 06.17.16

A First Look at Instagram’s New Analytics

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Brands will soon be given more insight into the audience demographics of the users that engage with their Instagram content. New and improved business profiles will be launching in the coming months. The new business dashboard will provide valuable information about followers’ online habits, including location, gender, and age, as well as individual post analytics such as impressions and clicks. The project is still in the testing phase and exact timing is TBD, but this is sure to give brands a better understanding of their Instagram audience. As a result, we will likely see more advanced targeting options become available for Instagram advertising.

Check it out at Later.com

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  • 06.16.16

How to Take Design Feedback

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Receiving feedback, though often necessary during the creative process, isn’t always easy. Ask any designer or copywriter about a time they received some tough love on work they were really proud of and they’ll likely cringe just thinking about it. At its core, feedback shouldn’t be viewed as negative, especially when its purpose is to make your project or design better. As this article states, it matters more how you receive and interpret feedback than how it’s delivered. Included are several tips for making feedback a positive experience during your next creative presentation.

Read the full article from Invision here

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