IQ Agency - Digital Advertising Agency | Insights and Best Practices - page 2 IQ Agency | Page 2 of 66 |

Ad Math: How to Calculate Market Share

In this week’s Ad Math video, we’re going to walk through how to calculate Market Share.

Why Market Share Matters

The main goal of marketing is to attract and retain customers by promoting why your product or service is better than your competitors. So, to measure if you’re successful in that goal, you need to assess your performance within your industry or category. That’s where market share comes in.

Your Market Share should factor into a lot of marketing planning, and it should be analyzed consistently throughout the year to better understand the various sources of performance.

How To Determine Your Market Share

Determining your market share is relatively easy assuming you know how many sales for your type of product or service has occurred within the industry in a given time. Let’s take a look at how to figure it out:

Continue Reading


Adding Live Streaming Video to Your Marketing

As video rapidly overtakes other forms of media, live streaming, in particular, has opened up a new and exciting route of communication with consumers. And while technology provides the opportunity for brands to engage via immersive experiences like never before, it’s not done without the marketing team’s courage to experiment and (literally) live in the moment.

What streaming video does – whether it’s through YouTube, Facebook, or Instagram – is allow brands to connect in a more intimate way with their audience and encourage participation in brand storytelling. As this is ‘unscripted,’ there are obvious risks – however, if live streaming fits your brand and your audience, it will result in much deeper relationships with your consumers.

Tough Mudder Harnesses Power of Live Stream

Few brands have applied the power of live streaming like the extreme fitness company, Tough Mudder.

Tough Mudder Live Streaming

Continue Reading


Ad Math: How To Calculate the ROI of Direct Mail

Determining The ROI of Direct Mail Campaigns

Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week we’re looking at the return on investment (ROI) of direct mail campaigns.

The Danger of Status Quo

While we, at IQ, focus on digital marketing, many of our clients look to us for print work, including direct mail.

Usually, direct mail has been a part of the brand’s marketing mix for years and – even though there’s a push to become more digital – there are concerns that removing or altering the existing approach to direct mail will trigger a decline in business.

To address those fears, and truly gauge whether direct mail is working for you, it’s important to know how to calculate its ROI – which we walk through in the following video:

Continue Reading


Marketing with Facebook Messenger Bots

A few months ago, I upgraded to the iPhone7 and needed a new case. I had seen several ads for Peel cases on Facebook, so I checked them out and decided to purchase one. During the checkout process, they confirmed my Facebook account and asked if I’d opt-in for communications through Facebook Messenger. So I did.


Facebook Messenger as a Marketing Tool

You may recall all of the drama that occurred about a year ago when Facebook rolled out their new Messenger and ‘forced’ users to download a separate app. The reason that it had to be separate was due to the additional functionality built into the platform. Namely, something that would enable businesses to develop custom bots within Facebook Messenger to provide enhanced sales and service capabilities. Continue Reading

  • 12.30.16

Why Snapchat Is the Place for B2C to be in 2017

It wouldn’t be at all surprising if you were suffering social network fatigue. New channels seem to come out at a rate of one or two a week, and it’s almost impossible to tell which ones are essential and which are not going to benefit your brand. So, if you’re a B2C brand and have let Snapchat pass you by so far, that’s completely understandable. However, there is a lot of evidence that this young but thriving network can be a massive boon to those in business-to-consumer businesses. Here are a few reasons to add Snapchat to your list in 2017:

snapchat iq Continue Reading


How Brands Should React to Celebrity Deaths

2016 has been a pretty rough year, and tragic events have seemed to arrive at a greater frequency as the year comes to an end.

It’s been a particularly bad year in terms of celebrity deaths as we’ve lost Alan Rickman, David Bowie, Gene Wilder, Florence Henderson, John Glenn, Alan Thicke, Prince, Garry Shandling, Mohamed Ali, Arnold Palmer, George Michael and more. The most recent loss was Carrie Fisher.

Along with these sad losses, you’ve probably noticed a slew of brands wondering how they should chime in and add their two-cents. To help with this decision, we’ve developed a guide: Continue Reading

  • 12.22.16

Introducing the IQ Holiday Miracle App

Whether you partner with IQ for strategy or creative, you count on us to help solve your marketing problems. Now imagine this: what if some of your favorite IQ team members could help fix a few things in your personal life too?

It’s a miraculous time of year, so believe!

Simply download the free IQ Holiday Miracle app. If you should find yourself trapped in a situation that you need to get out of quickly, we’ll be there to give you a call and bail you out! Because nothing’s more important (or makes a better alibi) than a critical work emergency, right?

Happy Holidays from IQ!

IQ Holiday Miracle App


Fake News, Russian Hackers, and…Your Media Plan

This isn’t a political post…let’s get that out of the way right at the start.

But as politics still dominate the news and will for some time, chances are that you have heard a few stories about the prevalence – and alleged sway – of fake news sites in this recent election season. The number of fake news sites that have surfaced is well into the hundreds and, for many, their intention wasn’t to elect a particular person into office. According to Beqa Latsabidzean, the owner of one of these news sites, based out of Georgia (the Georgia with the capital of Tbilisi, not Atlanta, our fair city), “this is all about income, nothing more,”

In same New York Times article he goes on to say, “The income comes mostly from Google, which pays a few cents each time a reader sees or clicks on advertisements embedded in one of his websites. Mr. Latsabidze’s best month, which coincided with the bogus hit story about Mexico closing the border, brought in around $6,000, though monthly revenue is usually much lower.”

To be clear, the income is due to their availability as a site to advertise on within the Google ad network. If you run a lot of programmatic buys using that network, it’s a safe bet that your ad may have appeared next to a fake news story. Continue Reading

  • 10.27.16

R.I.P. Vine

When Vine first launched in January of 2013, the short-form video app quickly grew in popularity thanks to a loyal community of creators. As is usually the case with popular new apps, we had many conversations with clients about how best to use Vine as a marketing channel – especially after Instagram, owned by Facebook, added short-form video to their app as well.

Many of those conversations with clients resulted in a recommendation to secure the account name, but not actively use it since the audience or format didn’t really fit the brand strategy. Now, it looks like we weren’t alone in our thinking.

Continue Reading


Micro-Influencers: What They Are & How to Use Them

Brands have always leveraged celebrity influencers. In fact, celebrities appear in roughly one-fifth of ads today. This is a common marketing method because it serves as a way of transferring the popularity, style, personality, and likeability of a particular celebrity to your brand or product.

Despite their frequent use, it’s debatable how much celebrity endorsements actually work to drive sales or stock prices.


Continue Reading