- Kevin Smith
It was a great idea.
Honey Nut Cheerios was introduced in 1979, and shortly after their mascot, Buzz the Bee, was launched. Fast forward to the present day where there have been countless articles about the declining bee population, and the need to do something to save our pollinating friends.
For most marketers, this was a lay-up. It would make perfect sense for Honey Nut Cheerios to incorporate a little cause marketing in their campaign. It would help with brand awareness, it would connect with people on an emotional level, and it would elevate their product beyond just a breakfast cereal to a simple way customers could take part in helping to save a part of the earth.