Tis the season of #PSL.
For most people that means the season of orange packaging and pumpkin spice flavors infiltrating everything from coffee creamer to dog treats. But at IQ we take a different approach to that three letter acronym:
Perceive. Share. Learn.
These three principles are at the core of how we grow our knowledge and understanding of any topic, both personally and professionally. When an IQ-er finds an insightful or interesting article online we share it with colleagues via Slack post or an email, and odds are you do the same. This is a simple and effective way to encourage collaborative learning and growth between coworkers.
So put down your pumpkin spice latte and see what the real #PSL is all about.
Perception is at the center of almost everything we do in advertising and marketing Even before we begin a project, we think about different content that we find interesting and pinpoint why. Then, we consider how different audiences react to content as well as how our clients do. We conduct research to find out more about our clients’ audiences as well as those of their competitors. Even during the creative process, we go through rounds of feedback to see what different roles at our agency think about the work. This is all perception, and it’s one of the most important things we do.
It takes three clicks or less to go from reading an article to sharing it with your network on Twitter, LinkedIn, or Facebook. We all share an enormous amount of content with people every day via social and messaging apps.
When you share something of interest, like updates to a popular social media platform, you’re not only giving others the opportunity to view it, you’re also opening a platform for discussion. This often leads to a wider perspective and understanding of the topic at hand. In the workplace, this also shows your colleagues what topics you are passionate about, and can position you as the go-to expert on content strategy, social listening or another subject.
You learn something new every day. It’s not always a radical epiphany, but striving to gain more knowledge and understanding of the topics you work with on a daily basis is important. Not only will you be better informed and ahead of the curve on trends, you will also be considered a thought leader in your office – if not on a larger scale. Learning is best when it’s collaborative, so take time to create a dialogue with coworkers on relevant professional topics that makes everyone more knowledgeable.
These three principles feed into each other and create a cycle that propels you forward in professional development, both personally and as a team. At IQ, we #PSL every day. How do you?
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