The Next Big Fight Won't Involve Boxers | - Digital Advertising Agency – Marketing Strategy | IQ Agency The Next Big Fight Won't Involve Boxers |
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  • 05.05.15

The Next Big Fight Won’t Involve Boxers

Content Providers Fighting

Many people are saying the “fight of the century” between Mayweather and Pacquiao didn’t live up to the hype. But a new fight emerged in the aftermath, live video streaming apps Periscope and Meerkat versus content providers. And this fight should be highly entertaining.

It is estimated that hundreds of thousands of people watched this past weekend’s boxing match for free using these services. Sure the video quality was not HD and the audio was from whatever party was streaming it but the alternate broadcast was good enough for a lot of people. A lot of people who didn’t pay $100 a piece.

Let’s say that just three hundred thousand people worldwide watched via Periscope/Meercat. If those people had instead paid to see the fight that would have generated thirty million in revenue.  That’s ten percent of the overall fight’s purse. In a day when HBO and Showtime are still sending bounty hunters to bars to find illegal fight broadcasts, they aren’t going to leave thirty million just lying around. Even if the fight brought in revenues of at least four-hundred million.

But what happens when Periscope opens up an API? This situation is going to explode. Imagine a high quality GoPro camera live streaming a Taylor Swift concert via Periscope from the front row. Access and then monetization. A scalper gets their hands on a premium ticket and now it’s not about reselling it to the highest bidder, it’s about making money from live streaming from that ultra-exclusive location.

Twitter has a lot of friends in entertainment; friends that spend a lot of money within Twitter. And Hollywood uses/needs Twitter to make a lot of money for their TV shows, records, movies, and events. It’s going to be fun to watch both sides maneuver but the winners will be the artists and entertainers who figure out how to adapt and use the new technology to their advantage and elevate the user experience.

If you have questions about how to enhance your content using emerging technologies contact IQ.

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