- Kevin Smith
Determining The ROI of Direct Mail Campaigns
Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week we’re looking at the return on investment (ROI) of direct mail campaigns.
The Danger of Status Quo
While we, at IQ, focus on digital marketing, many of our clients look to us for print work, including direct mail.
Usually, direct mail has been a part of the brand’s marketing mix for years and – even though there’s a push to become more digital – there are concerns that removing or altering the existing approach to direct mail will trigger a decline in business.
To address those fears, and truly gauge whether direct mail is working for you, it’s important to know how to calculate its ROI – which we walk through in the following video:
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We hope this video has helped. If so, please give consider giving the video a “Thumbs Up” and make sure you subscribe to our YouTube channel where we’ll release a new marketing metrics video every Wednesday.
Lastly, if you have a marketing metric that you’d like us to break down in an upcoming video let us know by adding it in the comments on YouTube or on this post below.