IQ is made up of a bunch of rockstars that make incredible work for our clients everyday. We want to give you a glimpse of what it’s like to work in IQ, so every other Friday we’re going to interview an IQ-er and let you get to know them better.
For the official record, what is your name and your title at IQ?
Russ Sauvé, and my title is Social Media Community Manager.
What is your favorite aspect of working at IQ?
Besides the incredibly kind people my favorite aspect is that no one has said; “don’t do it that way.” I’ve asked colleagues for input on deliverables to make sure I’m headed down the right path. Instead of negative feedback when they see an improvable moment coworkers ask questions to nudge the ship in a more desired direction. They are helping me think in a more strategic manner. Those moments have been something remarkably fun to tap into, learn, and use in my day-to-day work.
Tell me about the moment you knew that this was the direction you wanted to pursue professionally?
I was fortunate enough to be employed at a live entertainment venue when social evolved to being a platform for brands. In launching and managing our social channels I became the biggest advocate and defender of our digital fans. It was an amazing honor to help our fans experience and celebrate concerts, shows, events, and the historic venue in new ways. Encouraging the fans and guests created passionate and outspoken advocates.
In your own words, what is “Creative Intelligence?”
Find data, sort data, and use data to create content that digital guests desire while delivering the message you want served. Utilizing what you know about your audience and giving them the awesome content they want that engages them and makes them not only a fan, but an outspoken positive digital force for your brand.
When do you feel like you actually became an adult?
The beginning of my career wasn’t exactly stellar; I got my butt kicked a lot (and deservedly so). But I would say I really became an adult about eight years ago when I started working at the historic live entertainment venue. Being a part of a historic organization where no one person is bigger than the whole and the venue always comes first, whether it’s restoring, maintaining, or serving the guests that keep it open. That awakened a sense of humility and a desire to serve others.
Kindle or paperback?
Wine or whiskey?
Summer or winter?
Cake or pie?
Neither, beef jerkey.
Pirates or ninjas?
*long pause* Mutants.
So now you know a little bit more about Russ Sauvé!
Want to know more about IQ? Contact Us
You may also like: