Posts Tagged "Change"

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  • 09.07.10

The SunTrust REO site

https://www.suntrust.com/REO/

IQ just launched this real estate site for SunTrust which demonstrates a simple solution to the problem of exposing foreclosed properties to potential buyers.

The site has three distinct faces: a broker upload site, an administrative suite of tools for property and broker management, and the public-facing web site. The entire site, including the custom content management system, was designed and built in-house.

Just a week after the site launched, the client said that the site has “excellent user experience and design,” is “miles ahead of other meat and potato sites in our industry,” and works equally well on mobile phones and Internet browsers.

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  • 07.28.10

A Spirit of Good


If you haven’t noticed recently, there has been an encouragingly large amount of good being done in organizations. The Pepsi refresh project is a platform that allows causes to submit their ideas and they are voted on by a community. The winner gets a fairly large donation from Pepsi. American express has also joined the good with their Member’s Project with a similar system.

So what is with all the good? Is it just a PR stunt to make them look… good? There may be some of that there, but I also think there is more. A recent study has shown that 50% of the brands recognized by consumers as inspiring outperformed the S&P 500 by an average of 45%. Earnings per share of companies with high employee trust out performed low trust companies by 186% (WatsonWyatt.com).

So there seems to be a connection with brands that make great products with happy employees and having a system of good embedded within the organization. It is most likely because they are working for more than just a paycheck or glory. They are working for a company that cares about the world and proves it through their actions; which in-turn makes an employee care. This can then have a domino effect that leads to better designed or built products, better customer service and happy customers. Sure it sounds idealistic, but it’s being proven true.

So what can we do as marketers? Look for ways to integrate good into our organizations. Not just giving money to some org that you can get a tax write-off a PR for. But create a tie-in between your employees performance and how you give back. Create internal rewards in the form of giving. Create internal platforms to allow your employees to set goals and compete against other departments. It will become a virus that inspires your company and in the long run will increase the bottom line.

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We’re in The Future | A Perspective on Living with Technology

The Olden Times

When I was a young boy, Little House on the Prairie was a popular G-rated TV show. I watched it all the time. When my parents would tuck me into bed for the night I often drilled them with questions about North American pioneers. “Mom, Dad, in the oldentimes”, I would begin; I’m pretty sure I thought of it as one word and as a realm that was on par those like outer space and the dinosaurs.

I think subconsciously one of the reasons it interested me so much was because I found the alien era to be exotic. The clothes were foreign, the buildings were different, the whole way of life was alien to me. I guess you could say that it was the novelty that attracted me. They used oil lamps to light their way to bed in the evening instead of electric light bulbs and used horses to get around instead of cars.

I distinctly remember one episode of Little House on the Prairie where the mother and father were talking in bed by lamplight and eating popcorn. I was really surprised that they had popcorn back then. I thought, “How the heck did they pop it?”. It made me feel for the first time that The Olden Times weren’t so distant and that the “normal” world that I lived in wasn’t static.

My daughter crawling on an interactive multi-touch table at the Aquarium.

Looking Towards The Future

As I got older, I learned of futuristic concepts such as jetpacks, robots, wearable computers and space stations. The way that the notion of “The Future” made me feel, was very similar to how The Olden Times made me feel. It was a disconnected universe from the one that I was in. I knew that we were moving towards The Future, but I didn’t know when we would reach my interpretation of it, or whether it would be in my lifetime.

The Future Becomes the Present

As time went on, I got excited about all the technologies that became realities for average consumers. Microwaves, Internet, iPhones, the International Space Station and even retail jetpacks. So, I thought, we’ve caught up to the future and now we’re living it. I suppose that happens to everyone who’s been lucky enough to have lived for at least a few decades.

Displaced into The Future

My job today is in part to keep up with emerging technologies and use them to create interesting, stimulating and useful business solutions. I think it’s fair to say that people who don’t keep up with technology are easily impressed by it when shown a new gadget. Conversely, those who keep abreast of technology have typically anticipated some of what’s to come and while they still manage to get somewhat excited are probably less amazed by it.

From the perspective of someone who is in the second camp, I see that in the past five years, the proliferation of affordable technology has surged forward at an incredible rate. Devices like the iPhone are more advanced than some of the devices James Bond had and the average consumer can buy one without being MI5. These days, I’m amazed not only by new inventions, but the incredible pace of invention. It feels like there’s hardly any time now between the last neato thing and the next . Sometimes I feel as though the future is now rushing towards us instead of us moving towards the future.

Forward so Fast We’ve Gone Back in Time.

It dawned on me recently, that my daughter, born last year, will probably think of life when I was a little boy, as The Olden Times. She’ll say, Daddy, what was life like before the Internet? What was life like before computers and cell phones? She’ll take for granted things like instant global communication, ubiquitous portable computing, routine space travel and space tourism. She will probably accept without question that it’s normal for her world to be in constant, rapid flux.

Zen and Adrenaline

All this change can be exciting and sometimes overwhelming. I personally find balance by spending many hours per week mountain biking or hiking in the wilderness which I’m lucky to have at my doorstep. Looking forward is exciting for the same reasons as peering far into the past – it is exotic and novel. I don’t know if all this change is good or bad but it’s one hell of a ride.

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  • 02.15.10

How to Start a Movement

There’s a lot to be learned from this dance break-out caught on tape. Check out this play by play study of what actually happened.

This is his entire talk from the TED Conference.

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  • 02.12.10

Change

We have been in the process of good changes this year. I read this on http://tonymorganlive.com/ and thought it was worth sharing.

It’s a lot easier to embrace change when you’re the one initiating it.

When we decide change is needed, it’s a lot easier for us to receive it.

Change without vision is chaos.

Change to fulfill vision is a lot easier to understand when it’s shared through stories.

Many times the most successful or positive changes also produce the most criticism.

Change doesn’t happen unless someone is responsible to deliver it.

It’s easier to embrace change when we see it rather than when we hear about it.

Change, even the best kind of change, will always generate some measure of fear and anger and sadness.

In other words, someone will always despise the change and let you know about it.

It’s almost impossible to change a change that previously worked.

Test-driving a change is a lot easier than fully committing to the unknown.

Change is more likely to take hold when it’s followed by an immediate win.

When you think you’ve communicated enough about the change, you need to communicate more.

Organizations that don’t change die.

When change happens, it always gets personalized–it always ends up being about “me.”

Slow change is rarely positive change.

Change without metrics is foolishness.

If the change is easy, you’re probably not changing enough.

Resistance addressed appropriately makes change better.

If everyone already recognizes the need for change, you’re obviously not the leader.

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