IQ is made up of a bunch of rockstars that make incredible work for our clients everyday. We want to give you a glimpse of what it’s like to work in IQ, so once a month we’re going to interview an IQ-er and let you get to know them better.
For the official record, what is your name and your title at IQ?
My name is T.R. Wilhoit and I’m a Brand Strategist at IQ.
What are a few sites you visit at least once a week?
I check Pulse, which is a news aggregator, CNN, and Twitter pretty regularly. They’re useful and pragmatic.
What does “Creative Intelligence” mean to you?
I think it’s the center point where creative executions meet with strategy. I think it’s more conceptual than strategy that informs creative, but the magic meeting between the two.
Tell me about the moment you knew this was the direction you wanted to pursue professionally.
I didn’t really have that moment. It’s been more like a journey of the next logical step. I didn’t study advertising in school, but I interned at IQ and I liked it. I was kind of the black sheep of my major, Sport Marketing. Most people wanted to work in professional sports, I was more “ I like marketing and social media.” And they were like “what’s social media?” So I did more digital work in internships, which lead me here.
What gets you “in the zone” for work?
It depends on what kind of work I’m doing. If it’s more collaborative conceptual thinking or strategy messaging, then laughing helps. If you’re having a good time with the people you’re brainstorming with then that helps get ideas going. If I’m doing something more on my own I like to put on my headphones and put on whatever playlist I have handy.
Beach or Pool?
Stripes or Polka Dots?
Checkers or Chess?
Cats or Dogs?
Tea or Coffee?
Now you know a little more about T.R. Wilhoit!
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