- Tony Quin
A new study by Adobe finds that if markets had to choose between a mobile app and a mobile site they would choose the site. It then goes on to say that consumers want rich tools and experiences on these sites and, of course, to do that easily you need to use Adobe Flash. That brings us back to the Apple vs. Flash contest. Apple says no flash on it’s products, but Flash is still used in so many sites and is comparatively easy to develop rich experiences with. So what’s it all mean? Who wins? will Flash fade away because it doesn’t work on an iPhone or an iPad? or will consumers, especially with iPads, start to be bothered by the fact that so many sites just won’t work. Part of the answer I think is what happens in the tablet space in general. Tablets like the iPad are killer web browser devices so if other companies introduce tablets that surf the web better than the iPad, then perhaps Apple’s ploy doesn’t work. We’ll see.