Adweek published an article today written by IQ CEO, Tony Quin. The article discusses the evolution of the ad business and provides a perspective on who will lead brands in the next generation of marketing. Will it be digitized traditional agencies or the new breed of digital agencies with big ambitions?
SoDA (the Society of Digital Agencies) has released its 2010 Digital Marketing Outlook: http://tinyurl.com/y8s6jma. The report contains the results of the annual SoDA survey and articles from leading digital thought leaders, including SoDA board member and IQ CEO, Tony Quin.
ATLANTA, GA – Atlanta based IQ Interactive announced today that Bob Morris, formerly COO at the digital agency, would be assuming the role of Chief Strategy Officer.
“Bob is the most accomplished digital strategist that I have ever worked with and our new structure will allow him to dedicate himself to creating the strategies that drive the success of our work” said Tony Quin, IQ CEO. “Our leadership team is now so strong and deep, that we can afford to have Bob focus on leading our strategy efforts. This is an exciting opportunity for both the agency and our clients.”
IQ’s strategy group as well as account management group will report to Bob. Bob brings unparalleled experience to IQ with over 15 years in the digital space and a track record of breakthrough strategic insights for Fortune 500 clients.
“The opportunity to focus on delivering solutions that address the complexity of our clients business needs while working with such a talented team is a terrific opportunity. IQ has established itself as a pioneering thought leader and I look forward to building on such a strong foundation” said Morris.
About IQ Interactive
IQ Interactive is a digital agency specializing in using digital channels to simplify complex brand stories. Clients include Microsoft, UPS and New York Life. IQ has won more than 100 national awards since 2006 including the Gran Prix at Cannes. IQ is a Charter Member of the Society of Digital Agencies (SoDA) and was named in BtoB Magazine as one of the top 3 interactive agencies of 2008. To view the IQ Interactive portfolio visit: http://www.iqinteractive.com/.
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For more information contact:
Ragan Kellams
Director of Communications
IQ Interactive
Direct: 678.449.2007
Main: 404.255.3550
ragan@iqinteractive.com
Chief Operating Officer, Jay Schwartz, Joins IQ Interactive
ATLANTA, GA – Atlanta based IQ Interactive announced today that Jay Schwartz, long time director of operations for Philips Design has joined the digital agency as Chief Operating Officer.
“Jay is a master at the intricate art of delivering creative and technology together on time, on budget – every time” said Tony Quin IQ CEO, “This is an important addition to our leadership and a great opportunity to perfect our game.”
Jay was previously the director of operations, based in Atlanta, for Philips Design where he managed operations around the world with a team of 500 people including project managers, operation managers, designers and developers.
“My passion is orchestrating great delivery for clients in a smooth, successful business organization. I love the creative world and know how to find the right balance between art and business – which keeps everyone happy” said Schwartz.
Jarrett King, a senior project manager from Philips Design, also recently joined IQ as Manager of Production.
About IQ Interactive
IQ Interactive is a digital agency specializing in using digital channels to simplify complex brand stories. Clients include Microsoft, UPS and New York Life. IQ has won more than 100 national awards since 2006 including the Gran Prix at Cannes. IQ is a Charter Member of the Society of Digital Agencies (SoDA) and was named in BtoB Magazine as one of the top 3 interactive agencies of 2008. To view the IQ Interactive portfolio visit: http://www.iqinteractive.com/.
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For more information contact:
Ragan Kellams
Director of Communications
IQ Interactive
Direct: 678.449.2007
Main: 404.255.3550
ragan@iqinteractive.com
I’d like to set the record straight regarding the report that appeared in Agency Spy on 11/4/09 about IQ’s restructuring. IQ actually let seven people go out of 65, but we also just hired 2 developers, 2 project managers and a new COO. So I wanted to be clear, this is not another agency layoff, it is a restructuring of our staff to better fit to our current and future needs.
I know that sounds like BS, but it’s a fact that the digital agency business is changing so fast it makes your head spin. That’s why IQ works to reinvent itself on a continual basis. We have seen our business shift in the last two years from video production, campaign microsites, project work and production business for other agencies to digital AOR/retainers and dotcom work that has more than tripled. Along the way we have made many adjustments to our staff structure to reflect our changing skill needs and this is just another one, despite what some unnamed source says.
I know it’s easy to assume the worst when agencies seem to be failing so frequently, but IQ is actually stronger than ever and growing.
- Tony Quin, CEO IQ Interactive
NEW YORK, NY, May 27, 2009 – IQ Interactive has been selected by CIT, a S&P 500 company, as their digital agency of record after a comprehensive review. Dan Infanti , Vice President and Director, Brand Marketing and Communications noted, “We were aware of IQ because of their innovative work for UPS and their selection by B2B Magazine as one of the top three interactive agencies in the country.”
IQ’s responsibilities will include digital strategy, online creative and technical delivery. “We see great opportunities for companies like CIT to leverage the channel in different, more meaningful and impactful ways,” said Tony Quin, founder and CEO at IQ Interactive.
IQ adds CIT as a client within their financial services practice, which includes Wachovia, Barclays Global Investments, New York Life and SunTrust Bank.
About IQ Interactive
IQ Interactive is a digital agency specializing in advanced experiential digital marketing. Clients include UPS, IBM, Universal Orlando and New York Life. IQ has won more than 100 national awards since 2006 including the Gran Prix at Cannes. IQ is a Charter Member of the Society of Digital Agencies (SoDA) and was named in BTOB Magazine as one of the top 3 interactive agencies of 2008. To view the IQ Interactive portfolio visit: www.iqinteractive.com.
About CIT
CIT (NYSE: CIT) is a bank holding company with more than $60 billion in finance and leasing assets that provides financial products and advisory services to small and middle market businesses. Operating in more than 50 countries across 30 industries, CIT provides an unparalleled combination of relationship, intellectual and financial capital to its customers worldwide. CIT maintains leadership positions in small business and middle market lending, retail finance, aerospace, equipment and rail leasing, and vendor finance. Founded in 1908 and headquartered in New York City, CIT is a member of the S&P 500 and Fortune 500. www.cit.com
It is often times that our folks at IQ are working remotely from locations around the globe. This is one of those times.
