NEW YORK, NY, May 27, 2009 – IQ Interactive has been selected by CIT, a S&P 500 company, as their digital agency of record after a comprehensive review. Dan Infanti , Vice President and Director, Brand Marketing and Communications noted, “We were aware of IQ because of their innovative work for UPS and their selection by B2B Magazine as one of the top three interactive agencies in the country.”
IQ’s responsibilities will include digital strategy, online creative and technical delivery. “We see great opportunities for companies like CIT to leverage the channel in different, more meaningful and impactful ways,” said Tony Quin, founder and CEO at IQ Interactive.
IQ adds CIT as a client within their financial services practice, which includes Wachovia, Barclays Global Investments, New York Life and SunTrust Bank.
About IQ Interactive
IQ Interactive is a digital agency specializing in advanced experiential digital marketing. Clients include UPS, IBM, Universal Orlando and New York Life. IQ has won more than 100 national awards since 2006 including the Gran Prix at Cannes. IQ is a Charter Member of the Society of Digital Agencies (SoDA) and was named in BTOB Magazine as one of the top 3 interactive agencies of 2008. To view the IQ Interactive portfolio visit: www.iqinteractive.com.
CIT (NYSE: CIT) is a bank holding company with more than $60 billion in finance and leasing assets that provides financial products and advisory services to small and middle market businesses. Operating in more than 50 countries across 30 industries, CIT provides an unparalleled combination of relationship, intellectual and financial capital to its customers worldwide. CIT maintains leadership positions in small business and middle market lending, retail finance, aerospace, equipment and rail leasing, and vendor finance. Founded in 1908 and headquartered in New York City, CIT is a member of the S&P 500 and Fortune 500. www.cit.com