How can you design a site that works well at any screen size, keeps SEO and analytics under one URL, and requires less future maintenance?
Introducing…responsive web design. In very basic terms, a responsive design is one where the website adapts to the user’s screen size automatically by resizing images, videos, navigation, text, and more so that it fits nicely at any size.
Responsive design ensures that your content can flow into any device because you’re designing once for all platforms.
Our updated-for-2013 presentation answers the following questions:
What is it?
Why should you care?
What’s the design process?
Is it right for your site?
View the presentation below and contact us if you want more information! Click bottom right corner for full screen:
The Horizon Interactive Awards is a prestigious international competition recognizing outstanding achievement among interactive media producers from all over the world.
CIT
We created a simple narrative in which tiny gifts come to life, in order to help CIT employees connect with their contacts. Production was as follows: First, the team created concept boards, depicting different ideas of how to approach the card. Next, the team got to work with simple storyboards, depicting the basic story and messaging. Then, they created a mock desk set in the studio, shooting 24 still images for each 1 second of video.
The result was an endearing, simple, and concise 30-second stop-motion video. The messaging was then translated into 9 different languages, so that the video could be shared across the world.
Starting with no fans, we built to over 26,500 Facebook fans and 55 million impressions using social, sweepstakes contests and paid media. A crucial part of this growth came through our bi-weekly crafting contests, which were supported by origami style display ads featuring Neenah Paper’s Astrobrights products. We followed our crafting contest series with a school-based sweepstakes, driven by display ads, UGC and original content created for Astrobrights. The ensuing sweepstakes lead to more brilliant user-generated content—we gained survey response data and over 2,500 email opt-ins for Astrobrights!
The overall cost per click of all media tactics went from an average of $5.90 in week 1 to $2.81 by the end of the campaign, lowering the CPC by 53%. Facebook was our most successful paid tactic in terms of Cost-Per-Click (CPC) and Cost Per “Like” (CPL). The average Facebook CPC was $1.50 and the average CPL was $2.06. Through ads, we generated 20,000 total fans and the CPC and CPL continually lowered as the campaign progressed.
We don’t just love our clients, we live and breathe their products. Here, for example, is “Pennington Grass Seed” from our client Central Garden & Pet, in full bloom. This stuff grows so fast account director Kevin Smith can barely keep up with it!!
Hands down the most fun we’ve had with the IQ rebrand this year — the motion ID. Here are some motion tests the team has been working on. Big nod to Stefan, Boutte & Edwards on these. Make sure your speakers are up because the sound really makes a big difference. So which one is your favorite?
IQ Senior Developer, Roger Peters, was just given the award of Silverlight MVP for 2010.
The MVP Award recognizes exceptional technical community leaders from around the world who voluntarily share their deep, real-world knowledge about Microsoft technologies with others.
Roger is one of only 51 Silverlight MVPs globally so it is a true honor to gain the acknowledgment from Microsoft. This award is a testament to the extraordinary talent of the technology team at IQ. Congrats Roger!
IQ’s quarterly video newsletter, Re:Digital, features work, insights and news from our agency. The 1st quarter 2010 issue was published to our subscribers yesterday and we wanted to share it with our blog readers as well.
This is a terrific showcase of the great thinking that takes place at IQ – nice work everyone!
Challenge: How do you leverage an online racing sponsorship platform geared towards consumers to move the B2B needle? How do you increase shipping volume and generate business leads with a site originally built for the average joe race fan? Well, in this case we put $100,000 up for grabs in a match 5, lotto style game. Players earn game-plays by entering tracking numbers or completing a shipping lead form.
Here’s how it works:
Select any 5 UPS shipments to see what’s inside. If all 5 match, you win! But watch out for the other delivery guys — UPS is the only delivery company trusted trackside by NASCAR. So if you find one, it’s game over!
The Interactive Media Awards (IMA) announced today that IQ, in partnership with Diamond Consultants, has won Best in Class in for our work on the New York Life Guarantees Matter site. This work achieved high marks in all judging categories, with an overall score of 496 out of 500. This is the second Best in Class IMA that IQ has won in this year’s competition.
Congrats to the team at IQ for this outstanding achievement!
A recent article written by IQ CEO, Tony Quin, shares insights on how brands can strengthen their most powerful asset – the Dot.com. This article, recently featured in CMO.com and SoDA’s 2010 Digital Marketing Outlook, helps brands understand how the Dot.com fits into the marketing matrix and shares a vision for what the future holds.
