Life is short and a user’s attention span is even shorter which is why accelerated mobile pages (AMP) could be important to make mobile reading less vexing. Google launched the project stating last year on their official blog, “We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously.”
The Accelerated Mobile Page Project’s initial premise was for readers on smartphones to access content better and faster with a current client roster listing mainly publishers such as Forbes and NFL. Bigwig eBay took the plunge to have AMP structure thousands of webpages, meaning this open source initiative could start listing a lot more clients in the future. The faster loading time answered those immediate search engine questions whether figuring out where to brunch or emergency plumbers in your area.
However, AMP is not the cure all to mobile optimization. If brands are ready to invest, they best be ready to anticipate customer problems and respond quicker than ever before. The future of mobile lies in getting the right message to the right customer ready to greet the consumer and anticipate their problems. This article details the future of AMP and several areas businesses will want to examine thoroughly before committing.
Read the full article here.