Hands down the most fun we’ve had with the IQ rebrand this year — the motion ID. Here are some motion tests the team has been working on. Big nod to Stefan, Boutte & Edwards on these. Make sure your speakers are up because the sound really makes a big difference. So which one is your favorite?
Today we went live with our latest piece of the Pennington Wild Bird Seed campaign, a TV spot featuring the Wild Bird Band, four animated birds in the tradition of Pixar style movies that brings home the promise of “Great Entertainment for your Yard”. The TV commercial features the four birds wisecracking at a bird feeder and includes their rendition of “A’int we got fun”. Tactics also include radio spots, outdoor, banner ads, in-store display, print and a Facebook page complete with a yard entertainment guide. This is a really fun consumer campaign that shows off not only our well known digital skills, but even more so our design and traditional advertising know-how which is where we started.
The clothing company Burkman Bros utilizes animation and video to preview their Fall Winter 2010 collection. Typically these previews are photo and print based so it’s nice to see a designer using additional digital mediums to preview their work.
Wieden + Kennedy London created this brilliant ID on the theme of convergence and collaboration for OneDotZero. The identity was built by developing a custom generative software (processing I think) that pulls online conversations mentioning “onedotzero” from social networks and uses them to create an ever-changing identity. Sick.
The basis of most 3D systems is to “trick” our eyes into believing that an image shown on a flat screen has three dimensions, but what if you could throw away the screen entirely! It sounds simply too far-fetched and impossible to choreograph, but that’s exactly what researchers MIT’s SENSEable City Lab and Aerospace Robotics and Embedded Systems Laboratory (ARES Lab) have created with Flyfire – a cloud of LED-carrying micro-helicopters controlled in synchrony to show unique animated light displays in three-dimensional space.
I have been obsessed with music videos lately. For the most part, because they’re making a come back as real narrative pieces of art, and secondly because I want to know who is watching them and why, since the MTV of my youth died a long time ago.
When I came across a video for one of my favorite bands of all time, I was immediately stoked. Land Of Talk’s “It’s Okay” is a beautiful, slower song that hits on all the right notes to support it’s title, with lines such as “In a dream where you touched my arm as I looked away”, “Maybe when I die I get to be a car” and other such romantified lines like that. So when I saw We Were Monkeys interpretation of the song, I was completely blown away. They listened to the song and the lyrics (on repeat according to their production notes) and used that as a starting point for something wonderful.
When we make music videos, our goal is to create a visual work that glues seamlessly to the music. We strive to create a unified work of art. This doesn’t usually mean literally translating the lyrics into visuals, but more like using the mood, or overall feel that we get from the music as our inspiration.
Using Antiope, the Greek figure said to be the only Amazon to marry, as the main character, We Were Monkeys conveys the perfect mood for the song. They never show anyone dying and becoming a car. They never show two lovers, kissing on each other. Instead, they create a piece of work that stands on it’s own while perfectly complimenting the song that inspired it in the first place. From the concept of the costumes, to getting 3D hair right and perfectly combining live action with matte paintings of a world where mountains and dirt flow towards the sky, We Were Monkeys prove that the visual narrative still has a place in the realm of music video.
You can read more about the making of and the shoot they did at their site.
Graffiti Analysis is an extensive ongoing study in the motion of graffiti. Custom software designed for graffiti writers creates visualizations of the often unseen motion involved in the creation of a tag. Motion data is recorded, analyzed and archived in a free and open database, 000000book.com, where writers can share analytical representations of their hand styles. All tags created in Graffiti Analysis are saved as Graffiti Markup Language (GML) files, a new digital standard used by other popular graffiti applications.