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Posts Tagged "user experience"

  • 05.06.13

Responsive Web Design POV 2013

Responsive Design

How can you design a site that works well at any screen size, keeps SEO and analytics under one URL, and requires less future maintenance?

Introducing…responsive web design. In very basic terms, a responsive design is one where the website adapts to the user’s screen size automatically by resizing images, videos, navigation, text, and more so that it fits nicely at any size.

Responsive design ensures that your content can flow into any device because you’re designing once for all platforms.

Our updated-for-2013 presentation answers the following questions:

  • What is it?
  • Why should you care?
  • What’s the design process?
  • Is it right for your site?

View the presentation below and contact us if you want more information! Click bottom right corner for full screen:

  • 03.19.13

#TalkIQ – Web Development

IQ Web Development

We get asked a lot of questions by clients, friends, students, colleagues, you name it, so we want to bring our knowledge to the masses.

This Thursday (3/21) from 1:00 – 2:00PM EST, Laurie Vitas, a lead developer at IQ, will answer any questions you have related to web development, responsive design, HTML, CSS, and more! This will be the first of a series of Q&A sessions over a range of topics.

Tweet @IQ_Agency with the hash tag #TalkIQ and you’ll receive a quick response from a true expert in the field!  

  • 07.02.12

Frequently Asked Questions, Part 1/2: Bad for the user, bad for the architect

Frequently asked question
“FAQ” is an acronym for Frequently Asked Questions. An FAQ or “FAQs” are pages or entire sections of sites and forums devoted to topics that lots of people have problems with. The idea was a decent work-around in the burgeoning days of information architecture and search [1, 2], but the FAQ is now a total anachronism. It’s time to retire it altogether.

Yet the promise of the easy fix still seems to hold sway among the decision makers of institutions, regardless of the limitations of the FAQ. User Experience Architects and Information Architects do not generally advocate for the FAQ because, well, we know better ways of getting things done. It’s the managers and clients who make the final call, and although the influence of our expertise is often nullified by this power disparity, we bear perhaps a large part of the blame by not fully making the case against these things. We defer rather too hastily to the “well, if you’re going to do it” survival technique [3,4,5,6] that ultimately makes us die a little inside.

In this blog post and the one to follow, I discuss what I think are the fundamental weaknesses of the FAQ and how we as UXA/IA/EAs can reframe the argument.

Continue Reading

  • 06.19.12

Wirestorming: Templatize, organize, and versionize the wires out of your skull


Do we know yet the volume of an idea? It’s Wednesday and I’m just out of IA and into wireframes. The pipes are knitting themselves into a fray. That’s how I know something is up there. My skull is not illimitable.

Wireframes. Wires: the boxes-and-bubbles tech docs that will instantiate the requirements of the project and breathe life into my IA. Wires: my big deliverables. The ironed down, buttoned up, spit shine proof that I “know what I’m doing.”

Heavy stuff. This cursor ticks with every new idea crashing into my cranium. I sift and sieve, identify and modify, assimilate and aggregate. How to turn this IA. In my brain is a swirling abstract with scrawny tendons and gawky legs. I command it to incubate.

The cursor blinks. My temples begin to bulge. A tumbleweed hops across the surface of my desk.

A wirestorm’s a-coming.

And here’s how I’m set to weather it. Maybe it’ll work for you as well. Continue Reading

  • 05.10.11

Gotta Share

GEL, a conference held every year in New York that focuses on good experience of all forms, got a funny surprise when a seemingly real presentation on a new social media service named twirlr turned into a musical number by the good folks at Improv Everywhere. The number parodies social media oversharing, which was sure to be a big hit with tech-savvy folks in the audience.

Full writeup of the event

  • 03.10.11

Body Language of the iPhone, Windows Phone 7, Android

The touch screen smartphones are sleek and immediately respond to your gestures.  Is there a standard set of gestures or does each have its own body language?  In reviewing the standard gestures of the iPhone, Windows Phone 7 and Android, there does seem to be a core set across them.  The following table illustrates the core set of gestures to use in applications.

Table 1. Gestures for Mobile Phones with Touch Screens

mobile phone touch screen gestures

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  • 03.04.11

User Experience Across the iPhone, Windows Phone 7, and Android

Although there are so many options for smartphone platforms, the iPhone, Android and Windows Phone 7 are the top players trying to shoulder their way to become the selected platform for applications.

So what does each offer? How is the user experience different for each platform? At a high level, the iPhone provides the strongest UI guidelines with the least room for customization. This provides for a seamless experience (usually) across iPhone apps.  Whereas the Android allows for the most flexibility with some minimal UI standards, the Windows Phone 7 lies somewhere in between the two.

When designing for multiple platforms, keep in mind that the user experience may vary across the Home screen, Gestures, Menus, Navigation, Search, etc.  We’ll take a look at the Home screen and tackle the others in upcoming posts.

So let’s take a look at each of the Home screens – the starting point for smartphone users.  How are these home screens defined?

home screen of iPhone Windows Phone 7 Android

Home Screens

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  • 12.22.10

The Blistering Pace of Interaction Advances

It seems like forever ago, but I clearly remember when computer mice became popular. I remember avoiding them like the plague at first – thinking how inefficient they were compared to a keyboard. I also remember a friend’s naive younger sister grabbing at the mouse as soon as she turned the computer on and thinking “this thing is going to dumb down computer users so much”. Fifteen years later and my opinions couldn’t be more different.

The mouse is to the PC, just as the game controller is to the XBox, just as the remote is to the TV – they are forms of interaction which are workhorses to millions. All of these controllers are pretty simple in nature: you push a button, it travels some wires (or wirelessly), and it tells a computer something to do. All of these forms of control were built back when computing power was at a premium, and before computer sensors are what they are today. What is becoming clear is that the biggest device innovations today are not just measured by computing power, storage, or screen size – the biggest innovations today are measured in how you interact with them, and how they interact with you.

A camera making use of face and smile detection
A camera making use of face and smile detection


Continue Reading

  • 02.11.10

Back To The Future: The Dot.com In 2010

A recent article written by IQ CEO, Tony Quin, shares insights on how brands can strengthen their most powerful asset – the Dot.com. This article, recently featured in CMO.com and SoDA’s 2010 Digital Marketing Outlook, helps brands understand how the Dot.com fits into the marketing matrix and shares a vision for what the future holds.

  • 03.14.09

Up-Setting the Bar

guy with an iphone

I recently broke down and tossed my beloved Blackberry for an iPhone. I know I should have done it sooner, especially being the early adopter that I usually am, but the Blackberry was such an excellent tool and it did everything I wanted.

The problem was I didn’t know what I wanted until I got my iPhone.

I won’t bore you with another set of gushing about how cool it is, about the brilliance of the app store and the pleasure of the user experience. I will, however, make three connected observations.

First, my impression is that, even with the depression we are in, the word is spreading fast and adoption is accelerating. I’m sure the $200 price point has something to do with it.

Secondly I believe the app oriented user interface will not only set the experience bar for mobile phones, but will also fundamentally change expectations for website user experience design.

Third, the only way to get it…. is to get it. Literally.

Post by: Tony Quin