The Art of Storytelling. | - IQ Agency The Art of Storytelling. |
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  • 08.02.11

The Art of Storytelling.

When I was eight years old, I started ROB® magazine. ROB was a monthly publication known for its wit, sophistication, and booger jokes. Every month without fail, dozens of subscribers (who each paid a whooping $12/year) received 20 pages of MAD magazine-inspired cartoons, jokes, and short stories. And though ROB was only around for a year (which, incidentally, is roughly four times longer than most celebrity marriages), I learned a lot from the experience of running my own magazine. Namely, that I loved to tell stories. And some of my favorite stories have been the ones I’ve written in this crazy industry of ours.

I got into advertising for a few reasons. First and foremost, it looked fun on “Bosom Buddies.” Two, because journalists don’t make any money. And two, because I’m really, really bad at math. But mostly, because I could tell stories for a living. And wear jeans to work.

Ten years later, I still wear jeans to work. And I still have the privilege of telling stories that help define brands big and small. Sure, the methods of storytelling have changed over the years. The traditional stories—TV, radio, print—are still there, of course. But now there are so many new and cool ways to tell stories. Better stories. More complete and more engaging stories. Stories that turn consumers into brand evangelists. It’s an exciting time to be a storyteller. With a world of untapped booger jokes on the digital horizon.


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