When Vine first launched in January of 2013, the short-form video app quickly grew in popularity thanks to a loyal community of creators. As is usually the case with popular new apps, we had many conversations with clients about how best to use Vine as a marketing channel – especially after Instagram, owned by Facebook, added short-form video to their app as well.
Many of those conversations with clients resulted in a recommendation to secure the account name, but not actively use it since the audience or format didn’t really fit the brand strategy. Now, it looks like we weren’t alone in our thinking.
Twitter has been running into trouble lately and in their Q3 earnings call – which actually beat Wall Street expectations – they announced that they were cutting 9% of its staff in order to cut costs and refocus their business.
Part of that refocusing includes the killing off of Vine, which is owned by Twitter.
Thankfully, while the app will disappear, the Vines that have been created will still be accessible for viewing and download.
After all, what would we do if we couldn’t watch this ever again:
Luckily, there are many other channels left. Take a moment to view, and download, our 2017 Social Media Marketing Guides.