What's New

Great design does make a difference. We’ve seen it for years from Apple, and as marketers working in the trenches of digital design, we see its impact every day. But rarely does a design execution come along that so perfectly illustrates the power of design on the web. Myspace, that echo from the past, is back with a brand spanking new incarnation.

But who needs another social network? Who needs an also-ran against Facebook’s brilliance? How can a digital has-been conquer today’s social giants of the Internet? One way might be with brilliant digital design. Based on a viewing of their teaser video, here’s a web experience that brings us all the functionality we’ve come to expect in an experience that is head and shoulders above the competition.

User Experience, or UX as we call it in the trade, is where we believe the battlefield is today. How simple, functional and delightful an experience a consumer has with your brand in digital channels shapes their view of your brand. Just today I was reading a study stating that brands which have bad mobile versions of their website are five times more likely to be dumped by consumers. Assuming you have a good product (no hiding anymore if you don’t) then the differentiator is the consumer experience and a large part of that now happens in digital channels. Of course you can also try and compete on price, but that’s a slippery slope to hell. So congrats to Myspace and I hope that the reality looks as good as the promise.